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SEMFeb 05, 2012 2:42 AM By Frank Kochenash
Google PLAs merge the functionality and product specificity of comparison shopping engines with the broad reach of Google
SEMJan 13, 2012 5:54 PM By Cynthia Tully
SEMDec 12, 2011 11:11 PM By Tim Parry
As society learns to appreciate retro Christmas sweaters, search engine marketers are also taking advantage.
SEMNov 09, 2011 1:28 AM By MCM staff
Currently, when paid search ads are triggered they show above and on the right hand side of the organic results. This new change, which expects to be completed by the end of November, will show advertisements above the organic results and then either the RHS or below the organic searches.
SEMNov 04, 2011 11:35 PM By Paul Cook
Paid search isn
SEMNov 02, 2011 9:30 PM By Stephan Spencer
One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction
SEMOct 30, 2011 11:16 PM By Irv Brechner
The first step in determining if you
SEMOct 07, 2011 9:43 PM By Mark Ballard
The 2011 holiday season is right around the corner. Is your paid-search program ready to roll? Even if you think you’re ready for the holiday season, here’s 10 things you can do now to ensure a successful paid-search program.
SEMSep 29, 2011 9:26 PM By MCM staff
Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.
SEMJul 12, 2011 4:40 PM By Michael Kahn
Building loyalty and credibility on the SERP starts with dominating results and taking advantage of all options for increased visibility. True, a combination of text ads and organic listings is still an extremely effective method for building brand trust and more frequent purchases. In fact, according to Performics