4 Tips For Launching a New Website

May 01, 2013 3:50 PM  By

Launching a new site doesn’t have to be a headache, but sometimes it can be.  Robert Glazer, founder and managing director of Acceleration Partners  in a phone interview provided tips on how to make launching a new website much easier.

Here are some tips:

  1. Find a new home for every page on the website.  Even though it takes a lot of work, pages that aren’t important that are out there, may be important to someone.
  2. Companies should think about what it is that potential customers look for.
  3. Get data to know what people are looking for.
  4. Understand the percentage of branded to non-branded search so companies can understand how many people are coming to your web site.  Have good customer acquisition online.