When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper?
Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.
Samuels Jewelers has seen a conversion rate nearly three times higher for site search users compared to non-site search users after implementing a new site search system for all five of it’s ecommerce websites.
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.
CEO and chairman, Hiroshi Mikitani, explained the non-traditional business model at Rakuten during the IRCE conference this week and reminded attendees while it’s easy to get stuck in the technology of your business, it really is all about your customers.
Are you looking to compete with the new Google Shopping model? Here are five tips how from Rick Backus, CEO of CPC Strategy.
Spring is the perfect time of year for small-to-medium size multichannel merchants to identify new ways to streamline their business operations and improve go-to-market programs. A good spring cleaning is in order as part of a solid plan that will attract new and repeat customers, allowing businesses to enjoy strong sales heading into the summer […]
The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.
Search marketing goes beyond the organization of a keyword list in order to be effective with content optimization. Marketers need to know the basics in order to enhance their search marketing, according to Social Media Club.