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SEOJun 14, 2013 11:30 AM By Erin Lynch
When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper?
SEOJun 12, 2013 10:40 AM By Sheridan Orr
Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.
SEOJun 06, 2013 9:52 AM By Erin Lynch
Samuels Jewelers has seen a conversion rate nearly three times higher for site search users compared to non-site search users after implementing a new site search system for all five of it’s ecommerce websites.
SEOJun 06, 2013 9:39 AM By Daniela Forte
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.
SEOJun 05, 2013 12:27 PM By Daniela Forte
CEO and chairman, Hiroshi Mikitani, explained the non-traditional business model at Rakuten during the IRCE conference this week and reminded attendees while it’s easy to get stuck in the technology of your business, it really is all about your customers.
SEOJun 04, 2013 1:51 PM By Daniela Forte
Are you looking to compete with the new Google Shopping model? Here are five tips how from Rick Backus, CEO of CPC Strategy.
SEOMay 14, 2013 2:44 PM By Fred Lizza
Spring is the perfect time of year for small-to-medium size multichannel merchants to identify new ways to streamline their business operations and improve go-to-market programs. A good spring cleaning is in order as part of a solid plan that will attract new and repeat customers, allowing businesses to enjoy strong sales heading into the summer […]
SEOMay 08, 2013 6:49 PM By Erin Lynch
The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.
SEOMay 02, 2013 5:56 PM By Daniela Forte
Search marketing goes beyond the organization of a keyword list in order to be effective with content optimization. Marketers need to know the basics in order to enhance their search marketing, according to Social Media Club.
SEOMay 01, 2013 5:58 PM By Erin Lynch
Here are four product page optimization tips from Search Engine Land that could give your product pages the selling points they need.