ShopSocially, a one-stop social, referral and loyalty platform for marketers, today announced the launch of its new program – Customer Q & A. Aimed at enabling both B2B and B2C businesses to engage their website users, this program can drive significant increase in sales conversion rate and help marketers develop deep insights into customers’ decision making process. Easy to integrate and maintain, the Customer Q & A program enables website users to ask and submit queries to other users, answer questions from other users, comment on previous answers and up/down vote responses. This leads to the creation of a healthy and engaged user community on the website. These community conversations act as social proof for other users and help them expedite their decision making process. Using this program, marketers can increase user engagement on site by up to 26%. This results in the sales conversion rate going up by as much as 21%.
ShopSocially is an online platform which can be embedded easily within minutes on any website. All programs enabled by the platform can be initialized and maintained from ShopSocially dashboard and no code changes are required on the website.
The Customer Q & A program can be embedded seamlessly on website’s product pages in minutes, turning them into active community pages with live product discussion from real users. Besides encouraging the user community to ask and answer questions with other fellow users, this program also gives websites a much-needed boost in user-generated content. With fresh content from real users being continuously updated on the product pages, the overall website rank improves in the index of search engines like Google. Marketers have full rights to moderate the questions, answers and comments on the product pages and only publish information that is relevant. Program automatically can filter out abusive language and improper content.
ShopSocially’s Customer Q & A program has a seamless user-interface across web, mobile and tablet devices. When a new product query is posted by a user on a product page, all previous buyers of that product receive automated notification encouraging them to answer or comment on the question and share their product reviews. These real product conversations help marketers establish brand trust and enhance credibility among the customers; setting up a strong foundation for a long-lasting relationship and resultant repeat purchases. By analyzing these product conversations, marketers can also get deep insights into customers’ buying mindset and the purchase decision flow.
Embedding customer Q & A program on the website entitles marketers to below benefits-
● Increase in user community engagement by up to 26%
● Improve in sales conversion rate by up to 21%
● Improvement in SEO rank by leveraging user-generated content
● Insights into customer decision process
“The Customer Q & A program is an important addition to our platform to achieve increased interaction between the brand and customer, and also between customers,” commented Samir Palnitkar, President at ShopSocially. “Marketers can answer queries and constantly engage with the end users in real-time. We are excited to see marketers take advantage of Customer Q & A during the holiday season and improve the conversion rate by as much as 21%.”