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Social ARCHIVE

How to Upsell to Shoppers on Their Way to the Shopping Cart  Jul 06, 2016 3:08 PM By Daniela Forte

When it comes to selling to customers on your website, there are plenty of creative ways to do it. Erin Condren Designs finds various ways to upsell to the customer. See what those ways are and how it can help your business.

How to Delight Customers with a Subscription Services Approach  Jun 22, 2016 12:16 PM By Daniela Forte

Are you thinking about using a subscription-based approach to drive sales and increase customer loyalty? There are several factors to consider with this type of business model in order achieve success with your brand. Take a look at how one brand is doing right for its subscribers.

The Demise of the Twitter Buy Button  May 31, 2016 1:49 PM By Daniela Forte

With the demise of the Twitter “Buy Button” does it mark the beginning of the end for social shopping? See why Twitter may not have been the best social media platform for shopping.

Elizabeth Arden Launches New Signature Digital Campaign  May 31, 2016 10:16 AM By MCM Staff

Elizabeth Arden launched a new digital campaign that pays homage to its founder, Elizabeth Arden. The campaign, “From the Desk of Liz Arden,” which showcases the brand’s history. See who is making cameo appearances in this new digital campaign and how it will help tell the brand story.

The Kardashian Guide to UGC Marketing  May 02, 2016 2:30 PM By Jeffrey Soriano

When it comes to social media marketing, brands are getting personal. Gone are the days of heavy-handed campaigns that push advertising messages to widespread audiences.

Swipe Right or Left for Ecommerce “Tinderization”?  May 02, 2016 11:25 AM By James Van Arsdale III

Swipe right to like. Swipe left to pass. This is the general basis of Tinder, the popular app that gamifies dating by asking users to swipe to approve or disapprove of a potential match. See how this may work for your ecommerce website.

What the New Instagram Algorithm Means for Your Brand  May 02, 2016 10:55 AM By Cheryl Amaya

Instagram announced it would change its algorithm to prioritize important posts, rather than continue to show images and videos in reverse chronological order like they have been since the app launched in 2010. See what this could mean for your brand.

Eat & Tweet: Dishing on Memorable Moments  Apr 21, 2016 3:33 PM By Lori Mitchell-Keller

When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?

Newegg Teams with Facebook Messenger to Enhance Ecommerce Customer Support  Apr 06, 2016 5:10 PM By MCM Staff

Newegg announced it will team with Facebook messenger to enhance customer support. See what Newegg’s plans are and what this will mean for their customer support.

Using Instagram for (Brand) Fun and Profit  Mar 17, 2016 5:08 PM By Daniela Forte

Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.






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