Social ARCHIVE

David Ortiz, Barack Obama and Samsung Walk Into a Selfie  Apr 05, 2014 6:14 PM By Tim Parry

The White House is up in arms over the David Ortiz selfie. Something about President Barack Obama’s image not permitted for use in a commercial campaign. But what’s good for Samsung’s PR department is, hopefully, good for Multichannel Merchant’s SEO.

How Social is Ecommerce?  Apr 01, 2014 8:59 PM By MCM Staff

Social Annex surveyed over 100 marketing executives, asking about their social marketing strategies for this year. They’ve compiled the responses and found some interesting results.

Genuine Facebook Fans Drive Profit for Fabness  Mar 26, 2014 6:13 AM By MCM Staff

Fabness is using ShopSocially to convert its website visitors into genuine Facebook fans. Here’s why they are converting at a rate of 33.28%, resulting in positive social media ROI.

How to Master the Art of Social Commerce  Mar 17, 2014 6:51 PM By Nissim Lehyani

One potential solution to the ecommerce overcrowding problem is for companies to focus their attention on the internet’s equivalent of word-of-mouth advertising – social media.

Pinterest Rapidly Becoming a Marketer-Friendly Haven for Product Videos  Mar 16, 2014 8:34 PM By Dr. Melody King

Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?

ChannelAdvisor Launches New Digital Marketing Solution  Mar 12, 2014 8:32 AM By MCM Staff

ChannelAdvisor announced the launch of its new Digital Marketing solution which integrates its feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.

Alex and Ani CTO Talks Social Media, Superheroes, and Trumpets  Mar 11, 2014 11:03 AM By Daniela Forte

Joe Lezon, chief technology officer at Alex and Ani, spoke openly about how social media helps the brand engage with consumers, playing the trumpet for 30 years and his aspirations of wanting to be a veterinarian.

Online Florists Respond to Valentine’s Day Delivery Complaints  Feb 19, 2014 12:51 PM By Daniela Forte

Valentine’s Day was a tough one for some of the major online florists, who spent most of the holiday and last weekend responding to customers complaints regarding missed or damaged deliveries.

Reach Facebook Users with New Autoplay Video  Feb 17, 2014 3:32 PM By Dr. Melody King

Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.

J.C. Penney’s Tweets Create Buzz, for Wrong Reasons  Feb 03, 2014 12:24 PM By Tim Parry

Go home, J.C. Penney – You’re drunk! Well, maybe not, but that’s what the Twittersphere thought on Super Bowl Sunday. Here’s why even the best-planned tweets can go awry.






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