How to Make Customers Special Friends of Your Brand  Sep 24, 2015 4:11 PM By Daniela Forte

Make any interaction with the customer a personal one. Whether it’s a small note, a tiny gift or a discount on their next purchase, show your gratitude for their business.

How Instagram Images Enrich the Email Experience  Sep 04, 2015 1:33 PM By Daniela Forte

Social media is an active channel for marketers, in fact, 76% of emails today contain a social media button, while only 14% of emails contain social images. See how marketers can better leverage Instagram images for their brand.

Belk Sees Success with Back-to-School Sweepstakes  Sep 03, 2015 9:34 AM By Daniela Forte

Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.

How Ballard Designs Drives Sales and Rewards Loyal Fans  Aug 03, 2015 1:49 PM By Daniela Forte

There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing. See how Ballard Designs saw digital marketing success using social media.

Facebook the Top Acquisition Platform for Retailers  Jul 22, 2015 11:24 AM By MCM Staff

Twenty-five percent of retailers say Facebook is the top acquisition platform. See how other channels ranked when it comes to selling to the customer.

4 Tips for Driving Offline Sales from Online  Jul 13, 2015 12:20 PM By Manish Patel

Ads and content drive web traffic, but what drives customers to your store? These 4 tips will help you keep up with them and build offline sales.

Gelb Music Sees Success with Ecommerce Focus  Jul 01, 2015 3:00 PM By Mike O'Brien

Gelb Music of Redwood City, CA has seen great success in a tough business environment by doubling down on its ecommerce and digital marketing efforts.

Mobile Drives Ecommerce Spending  Jul 01, 2015 1:05 PM By Daniela Forte

Ross Kramer, CEO of Listrak told Multichannel Merchant during IRCE 2015 that consumers are embracing mobile at an increasingly high rate. See what else he shares about the biggest trends in ecommerce today.

Moorea Seal Turns Instagram into a Revenue Source  Jun 24, 2015 2:38 PM By Daniela Forte

While Pinterest continues to be the brand’s top source of referral traffic and revenue, the designer is now finding that Instagram is important for future growth. See how Moorea Seal benefits from using Instagram.

5 Tips to Turn Followers into Buyers  Jun 22, 2015 5:01 PM By Daniela Forte

Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel. Here are five tips to turn followers into buyers.

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