Social ARCHIVE

What’s in your Holiday Toolkit?  Aug 25, 2014 1:48 PM By Ross Kramer

Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?

How to Grow Your Global Social Media Presence  Aug 06, 2014 12:05 PM By Daniela Forte

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

4 Tips to Beat Amazon’s Price Advantage  Aug 06, 2014 6:14 AM By Kristin Muhlner

It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.

How to Effectively Use Social Media for Your Brand  Jul 31, 2014 3:42 PM By Daniela Forte

Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.

Social Media is Driving Customer Engagement  Jul 30, 2014 10:11 AM By Daniela Forte

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

A Sparkling Social Engagement  Jul 30, 2014 9:46 AM By Tim McMullen

Beginning with Off Broadway Shoes’ social media presence, social media marketing agency redpepper generated brand engagement through a custom Facebook tab that housed “Sparkle Spree,” an interactive game with paired with a sweepstakes full of giveaways and prizes for participants.

Collaborating with Customers Can Mean Big Business  Jul 27, 2014 9:48 PM By Jeannie Walters

Some retailers have tapped into this new era of omnichannel marketing by collaborating very directly with customers. Using mobile technology combined with in-store experience, they are able to tap into the collective genius of customers. Here are five examples you need to check out.

Chinese Ecommerce Market Exploding But Logistics Tricky  Jul 22, 2014 12:16 PM By Mike O'Brien

While the Chinese ecommerce market is growing wildly, getting goods there can prove tricky, attendees were told at Multichannel Merchant’s Growing Global conference.

How Social Media Evolved as a Sales Channel  Jul 21, 2014 12:56 PM By Michele Salerno

The evolution of social media as a sales channel has become the norm, and retailers need to stay in front of their customers by continuously engaging at their level. Here’s how your social media efforts can build brand awareness, facilitate a sense of community and engage shoppers, and result in higher retention and increased sales.

How to Plan and Execute a Global Search Campaign  Jul 03, 2014 11:46 AM By Mike O'Brien

At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.






© 2014, Access Intelligence, LLC. All rights reserved.