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SocialApr 21, 2016 3:33 PM By Lori Mitchell-Keller
When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?
SocialApr 06, 2016 5:10 PM By MCM Staff
Newegg announced it will team with Facebook messenger to enhance customer support. See what Newegg’s plans are and what this will mean for their customer support.
SocialMar 17, 2016 5:08 PM By Daniela Forte
Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.
SocialMar 15, 2016 1:55 PM By Daniela Forte
Social media is just a small portion of the overall shopping experience for customers, but it has a huge impact on how a customer engages with the brand. This infographic by SnapParcel offers some exciting statistics and facts about social media and the consumer behavior.
SocialMar 07, 2016 7:05 AM By Margie Kupfer
As mobile usage continues to grow, new social platforms will also continue to evolve and be discovered—bringing a whole new element to social marketing. In the very near future, we will see the integration of mobile and social channels through messaging apps like WhatsApp and Viber, live-streaming tools like Periscope, and traditional networks like SnapChat and Facebook that have staying power.
SocialFeb 22, 2016 1:38 PM By Daniela Forte
In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.
SocialFeb 04, 2016 5:18 PM By Daniela Forte
When Turtle Wax realized it needed to attract more customers to its site, it relied on this marketing strategy to help its business garner a significant number of page views to its site. See what it did and how it worked for Turtle Wax.
SocialFeb 04, 2016 11:04 AM By MCM Staff
The Container Store debuted a video contest in an effort to engage customers on the brand’s YouTube channel. See what filmmakers had to do in order to win.
SocialJan 07, 2016 1:28 PM By Zeke Hamdani
Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.
SocialDec 22, 2015 4:46 PM By Kaysha Kalkofen
Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.
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by Zeke Hamdani
Posted 3 days ago