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Social ARCHIVE

Eat & Tweet: Dishing on Memorable Moments  Apr 21, 2016 3:33 PM By Lori Mitchell-Keller

When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?

Newegg Teams with Facebook Messenger to Enhance Ecommerce Customer Support  Apr 06, 2016 5:10 PM By MCM Staff

Newegg announced it will team with Facebook messenger to enhance customer support. See what Newegg’s plans are and what this will mean for their customer support.

Using Instagram for (Brand) Fun and Profit  Mar 17, 2016 5:08 PM By Daniela Forte

Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.

The Rise of Social Media in Online Retail  Mar 15, 2016 1:55 PM By Daniela Forte

Social media is just a small portion of the overall shopping experience for customers, but it has a huge impact on how a customer engages with the brand. This infographic by SnapParcel offers some exciting statistics and facts about social media and the consumer behavior.

What’s Next For Brands’ Social Marketing Strategies?  Mar 07, 2016 7:05 AM By Margie Kupfer

As mobile usage continues to grow, new social platforms will also continue to evolve and be discovered—bringing a whole new element to social marketing. In the very near future, we will see the integration of mobile and social channels through messaging apps like WhatsApp and Viber, live-streaming tools like Periscope, and traditional networks like SnapChat and Facebook that have staying power.

Thirstie Adopts Content-to-Commerce Strategy  Feb 22, 2016 1:38 PM By Daniela Forte

In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.

Consumer-generated Content Proves Successful for Turtle Wax  Feb 04, 2016 5:18 PM By Daniela Forte

When Turtle Wax realized it needed to attract more customers to its site, it relied on this marketing strategy to help its business garner a significant number of page views to its site. See what it did and how it worked for Turtle Wax.

The Container Store Debuts Video Contest on YouTube  Feb 04, 2016 11:04 AM By MCM Staff

The Container Store debuted a video contest in an effort to engage customers on the brand’s YouTube channel. See what filmmakers had to do in order to win.

How to Win Over the Hearts, Minds, and Business from Millennial Shoppers  Jan 07, 2016 1:28 PM By Zeke Hamdani

Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.

5 Digital Marketing Trends and Predictions for 2016  Dec 22, 2015 4:46 PM By Kaysha Kalkofen

Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.






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