SocialJun 22, 2016 12:16 PM By Daniela Forte
Are you thinking about using a subscription-based approach to drive sales and increase customer loyalty? There are several factors to consider with this type of business model in order achieve success with your brand. Take a look at how one brand is doing right for its subscribers.
SocialMay 31, 2016 1:49 PM By Daniela Forte
With the demise of the Twitter “Buy Button” does it mark the beginning of the end for social shopping? See why Twitter may not have been the best social media platform for shopping.
SocialMay 31, 2016 10:16 AM By MCM Staff
Elizabeth Arden launched a new digital campaign that pays homage to its founder, Elizabeth Arden. The campaign, “From the Desk of Liz Arden,” which showcases the brand’s history. See who is making cameo appearances in this new digital campaign and how it will help tell the brand story.
SocialMay 02, 2016 2:30 PM By Jeffrey Soriano
When it comes to social media marketing, brands are getting personal. Gone are the days of heavy-handed campaigns that push advertising messages to widespread audiences.
SocialMay 02, 2016 11:25 AM By James Van Arsdale III
Swipe right to like. Swipe left to pass. This is the general basis of Tinder, the popular app that gamifies dating by asking users to swipe to approve or disapprove of a potential match. See how this may work for your ecommerce website.
SocialMay 02, 2016 10:55 AM By Cheryl Amaya
Instagram announced it would change its algorithm to prioritize important posts, rather than continue to show images and videos in reverse chronological order like they have been since the app launched in 2010. See what this could mean for your brand.
SocialApr 21, 2016 3:33 PM By Lori Mitchell-Keller
When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?
SocialApr 06, 2016 5:10 PM By MCM Staff
Newegg announced it will team with Facebook messenger to enhance customer support. See what Newegg’s plans are and what this will mean for their customer support.
SocialMar 17, 2016 5:08 PM By Daniela Forte
Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.
SocialMar 15, 2016 1:55 PM By Daniela Forte
Social media is just a small portion of the overall shopping experience for customers, but it has a huge impact on how a customer engages with the brand. This infographic by SnapParcel offers some exciting statistics and facts about social media and the consumer behavior.
by Mike Ward
Posted 7 hours ago
Posted 8 hours ago