Social ARCHIVE

5 Ways to Make Your B2B Social Media Posts Stand Out  May 08, 2013 6:49 PM By Erin Lynch

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.

Reaching the Customer through Personalization  May 08, 2013 3:23 PM By Erin Lynch

When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.

Marketing to Women Online Gets Easier  May 02, 2013 8:32 PM By Daniela Forte

Women will search, email, mobile, blog, use social networks, play online games. This makes it easier for marketers to reach women online. According to an infographic by Creatage, 80% of “purchase decisions” are made by women. Ninety percent of women surveyed say marketers don’t understand them.

Users Generate 70% of Pinterest Engagement  May 02, 2013 8:14 PM By Daniela Forte

Even though 70% of Pinterest engagement are generated by users, according to a study from Digitas and Curalate, in an article by ClickZ, retailers aren’t embracing it.

Reaction to #JCPListens Storified  May 02, 2013 2:03 PM By Erin Lynch

Users from across Twitter have responded to JCP’s new ad campaign in which the retailer apologized for their changes in coupons, discounts and store layout and simply asks their customers to “come back.”

JCP Asks Customers to “Come Back”  May 01, 2013 8:24 PM By Erin Lynch

J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.

The Rise of Pinterest in Ecommerce  Apr 29, 2013 2:44 PM By Erin Lynch

Pinterest is no longer a social media site used by the masses for posting images of wedding dresses, food recipes, or interior design ideas. It’s now an interactive way for retailers to spread the word about their products and a way to boost sales

Make Pinterest the New Home for Your Videos  Apr 22, 2013 5:44 PM By Dr. Melody King

No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?

How B2B Brands Leverage Marketing Tactics  Apr 18, 2013 5:32 PM By Erin Lynch

Content marketing is becoming a popular tactic within the business-to-business community, so much in fact that 91% of them are doing it. In this infographic from Uberflip, you will see how the B2B community is leveraging content marketing tactics including objectives, promotional tools, metrics and reported results.

B2B Marketers Need to Step Up Their Social Media Game  Apr 17, 2013 7:32 PM By Erin Lynch

A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.






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