Social ARCHIVE

3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy  Apr 16, 2013 8:47 PM By

Social media has become the go-to marketing vehicle for companies looking to generate interest, conversation and increase consumer engagement with their brand. Likewise, at Steel City Marketing, we have invested both time and money into making this part of our marketing efforts. We love communicating with both existing and prospective clients on Twitter, Facebook, Google+ […]

Marketers Need to Stop Pushing and Start Listening  Apr 16, 2013 7:19 PM By Erin Lynch

To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.

Ship My Pants? Sure, Ship My Bed While You’re At It, Kmart  Apr 13, 2013 4:37 PM By Tim Parry

It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.

Americans Consumers are Fed Up with Bad Ads  Apr 12, 2013 3:48 PM By Tim Parry

InsightsOne announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from February 27-March 1, 2013 among over 2,100 American adults aged 18 and older. The survey, which was aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are […]

Proactive Thinking With Social CRM  Apr 05, 2013 3:22 PM By Daniela Forte

Social media continues to change the sales cycle. Social CRM should make you think proactively about how social channels present unique opportunities to have more meaningful interactions, and close more deals, according to Eloqua.com.

3 Critical Steps to Avoid Social Media Meltdowns  Apr 02, 2013 10:01 PM By Jonathan Levitt

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens.

Content is Key to SEO and Shopping Experience  Apr 01, 2013 9:00 PM By Daniela Forte

Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.

How to Address Unhappy Customers on Facebook and Twitter  Apr 01, 2013 6:20 PM By Erin Lynch

In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.

Leveraging the Power of Social Proof  Mar 27, 2013 9:02 PM By Ross Kramer

Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.

How to Make the Zero Moment of Truth Work for You  Mar 27, 2013 7:47 PM By Mark Simpson

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.






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