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Social ARCHIVE

Social Media Declining for Online Purchases  May 22, 2013 2:00 PM By Erin Lynch

Social media is lagging as a direct traffic source to ecommerce websites and for online purchases, despite brand investment, according to a recent report from Monetate.

Getting Social with Customer Service  May 21, 2013 2:28 PM By Erin Lynch

As ecommerce sellers begin to embrace social media as a way to engage with customers, many are finding it to be a perfect opportunity to also use it as a customer service tool, also known as eServices.

Using Social Media as a Customer Service Tool  May 09, 2013 8:12 PM By Erin Lynch

brand followers are not just about using social media to gain coupons or deals from retailers, it’s the place to be heard. This infographic touches on the many ways retailers can use social media for customer service and how that can turn your company from “good” to “great.”

Consumers Want Customized In-Store Experience Over Online Shopping  May 09, 2013 3:49 PM By Erin Lynch

More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites, according to a recent survey. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences.

Target Unveils Cartwheel on Facebook  May 08, 2013 8:29 PM By Erin Lynch

Target is attempting to do what so many ecommerce companies have been trying to do but failed: turning Facebook followers in Facebook buyers.

5 Ways to Make Your B2B Social Media Posts Stand Out  May 08, 2013 6:49 PM By Erin Lynch

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.

Reaching the Customer through Personalization  May 08, 2013 3:23 PM By Erin Lynch

When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.

Marketing to Women Online Gets Easier  May 02, 2013 8:32 PM By Daniela Forte

Women will search, email, mobile, blog, use social networks, play online games. This makes it easier for marketers to reach women online. According to an infographic by Creatage, 80% of “purchase decisions” are made by women. Ninety percent of women surveyed say marketers don’t understand them.

Users Generate 70% of Pinterest Engagement  May 02, 2013 8:14 PM By Daniela Forte

Even though 70% of Pinterest engagement are generated by users, according to a study from Digitas and Curalate, in an article by ClickZ, retailers aren’t embracing it.

Reaction to #JCPListens Storified  May 02, 2013 2:03 PM By Erin Lynch

Users from across Twitter have responded to JCP’s new ad campaign in which the retailer apologized for their changes in coupons, discounts and store layout and simply asks their customers to “come back.”






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