Social ARCHIVE

Social Q & A For Online Shopping  Feb 04, 2013 2:22 PM By MCM staff

Social Q & A connects shoppers to past customers through questions and answers. So how does it work? Products are for sale on an ecommerce site, according to this infographic by TurnToNetworks.com. Shoppers submit questions about the product. The questions are e-mailed to a selection of past customers who actually bought the product. Those customers return to the store site to answer the shopper questions. Answers are added to the product page and emailed to the shopper.

Why Your CMO Needs to Guide Your Ecommerce  Jan 28, 2013 3:08 PM By Mark Simpson

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?

Differentiating an App from a Website  Jan 28, 2013 1:53 PM By Bob Moul

When the mobile app economy exploded, few merchants understood how apps could benefit their business. Here’s why part of the solution to this problem for marketers and retailers is gaining a better understanding of how mobile usage differs from traditional web browsing, and the other part is finding the right tools to craft an app experience that will measurably deliver value and strengthen customer relationships over time.

Fulfillment Companies Target 3 Ecommerce Trends for Business Expansion  Jan 23, 2013 11:43 AM By Mike DeFabis

Since 2012 departed with a bang, 2013 is primed to follow right in its footsteps. Ecommerce retailers saw an excellent fourth quarter. According to comScore, holiday sales approached a record $3.6 billion, a roughly 16% increase over the same time last year, so it’s no surprise that the ecommerce industry is expected to continue to grow. Here are 3 trends to look for in 2013 that will surely help to keep the ecommerce industry on its path of continued growth.

Social ROI is All About Strategy, Sharing and Data  Jan 16, 2013 8:08 PM By Todd Parsons

Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.

Don’t Forget the Personal Touch with B2B Networking  Jan 15, 2013 11:39 AM By Erin Lynch

When it comes to networking, social media sites like Facebook, Twitter and LinkedIn are great, but in most cases, a handwritten follow-up note should also be part of your B2B marketing repertoire.

Is Social Media a Corporate Reputation Blind Spot?  Jan 10, 2013 11:05 AM By MCM staff

When it analyzed its Digital Readiness Survey in December, Zeno Group found stark differences between B2C and B2B companies, as well as large and small firms, in both CEO attitudes toward social media and in the company’s ability to respond to an online challenge. This infographic breaks down what Zeno found.

Mobile Ads on Facebook Carry a 70% Price Premium Over Desktop Ads  Jan 10, 2013 10:54 AM By MCM staff

Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.

6 Contingency Planning Lessons Learned from Superstorm Sandy  Jan 07, 2013 10:57 PM By Elisa Berger, Ph.D.

Every merchant and supplier to merchants needs to customize a continuity plan based upon their specific needs. The one thing that all plans must have in common is periodic testing to ensure business runs smoothly when enacted. While it will be stressful during the event itself, coming through successfully will demonstrate to your clients that you are the right partner.






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