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It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.
InsightsOne announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from February 27-March 1, 2013 among over 2,100 American adults aged 18 and older. The survey, which was aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are […]
Social media continues to change the sales cycle. Social CRM should make you think proactively about how social channels present unique opportunities to have more meaningful interactions, and close more deals, according to Eloqua.com.
Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens.
Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.
In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.
Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
With U.S. ecommerce sales surpassing the $200 billion mark and projections of continued double-digit growth, it is increasingly important that multichannel retailers develop a process to integrate these channels and manage fulfillment efficiently and effectively. However, many retailers are busy on the front end optimizing their websites and stores.
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating system fragmentation that beset the messaging apps. So, even though the IP-based apps are expected to catch up with their older cousin this year, SMS […]