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Social ARCHIVE

3 Critical Steps to Avoid Social Media Meltdowns  Apr 02, 2013 10:01 PM By Jonathan Levitt

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens.

Content is Key to SEO and Shopping Experience  Apr 01, 2013 9:00 PM By Daniela Forte

Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.

How to Address Unhappy Customers on Facebook and Twitter  Apr 01, 2013 6:20 PM By Erin Lynch

In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.

Leveraging the Power of Social Proof  Mar 27, 2013 9:02 PM By Ross Kramer

Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.

How to Make the Zero Moment of Truth Work for You  Mar 27, 2013 7:47 PM By Mark Simpson

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Tell-tale Signs You Need to Rethink Your Fulfillment Center  Mar 27, 2013 11:09 AM By Bill Leber

With U.S. ecommerce sales surpassing the $200 billion mark and projections of continued double-digit growth, it is increasingly important that multichannel retailers develop a process to integrate these channels and manage fulfillment efficiently and effectively. However, many retailers are busy on the front end optimizing their websites and stores.

SMS Still Rules Retail’s Reach  Mar 26, 2013 7:47 PM By Brendan O'Kane

Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating system fragmentation that beset the messaging apps. So, even though the IP-based apps are expected to catch up with their older cousin this year, SMS […]

Mobile Puts E-Tailers Right In Your Hands  Mar 25, 2013 5:54 PM By Daniela Forte

A recent study by Flurry showed that consumers’ use of various apps have increased by 132% over the course of a year.

More Merchants Monitor Social Media than Offer Live Chat  Mar 20, 2013 1:14 AM By Tim Parry

More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey. According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% are using live chat technology.

Making Ecommerce User- and Social-friendly  Mar 17, 2013 9:22 AM By MCM staff

Ken Burke of MarketLive and Laura Hnatow of Cuddledown talk about some of the ways Cuddledown and other merchants are making their sites more user-friendly and more social. Burke and Hnatow spoke with Tim Parry, senior content manager with Multichannel Merchant, at NEMOA directXxchange in March 2013.






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