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Social ARCHIVE

Pinterest Introduces Web Analytics Platform  Mar 13, 2013 1:06 PM By Daniela Forte

Pinterest, a social networking site known for its popularity with sharing information through imagery with its “pinning” strategy went a step further this week when they introduced their web analytics tool for businesses that own websites.

5 Tips for Choosing an Ecommerce Technology Provider  Mar 13, 2013 7:58 AM By Raj Kumar Waghray

For ecommerce merchants to succeed and grow exponentially, one of the catalysts is a deep relationship with their technology providers. Here are five tips that will help ecommerce merchants easily and effectively address this challenge.

The Biggest Social Media Wins and Fails of 2012  Mar 12, 2013 10:53 AM By MCM staff

As the worldwide social media audience grows, the impact of wins and fails is amplified. Here’s a look at some of the companies who won and failed in social media in 2012.

How to Optimize Customer Service Across Touchpoints  Mar 04, 2013 4:18 PM By Ken Burke

Meeting consumers’ high expectations can reap substantial rewards: shoppers who use social networks for customer service are three times as likely to recommend a brand after a successful interaction. Here’s how you can deliver fluid, user-driven customer service to boost both sales and loyalty

Making the Most of your Post-purchase Emails  Mar 01, 2013 11:57 AM By Jim Davidson

You spend a lot of time trying to get shoppers to buy. You probably also deliver orders to customers in a timely fashion. As I’m preparing for my “Begin with the Buy: Enriching & Evolving the Post-Purchase Experience” webinar with Multichannel Merchant, it’s becoming clear that the gap between the customer submitting their order and receiving your product is a severely underutilized phase of engagement.

Executive Summary: Catalogs find a new role as ecommerce traffic drivers  Feb 27, 2013 8:52 AM By MCM staff

Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand

Growing Your Business with Order Management in the Cloud  Feb 26, 2013 8:36 AM By Fred Lizza

Growing a multichannel retail business with order management in the cloud means having important details about the business such as customer orders, fulfillment requests and inventory levels available in real-time as the information is no longer stuck in the back office. SMBs who leverage the cloud gain actionable insight into the details of their business. For small retailers, this insight translates to growth and increased efficiencies, positioning their business to capitalize on opportunity.

Amazon’s Customer Q&A Is Social Commerce Done Right  Feb 25, 2013 8:56 AM By George Eberstadt

Amazon now offers true social Q&A on most of their product pages. Amazon is not the first to introduce this, like they were with customer reviews. But this is why they have leapfrogged the competition with a beautiful execution of the concept.

6 Things to Keep in Mind When Replatforming  Feb 25, 2013 8:46 AM By Mark Simpson

If you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Here’s a checklist of six things to help ensure a smoother process.

6 Best Practices for Acquiring Mobile Shoppers  Feb 21, 2013 8:18 AM By Gregory Kennedy

In a highly competitive market with millions of apps in the App Store, how do you acquire the highest value shoppers for your mobile retail app? TapSense has put together six best practices that outline how retailers can acquire shoppers and not just users for their mobile apps.






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