Social ARCHIVE

Fulfillment Companies Target 3 Ecommerce Trends for Business Expansion  Jan 23, 2013 11:43 AM By Mike DeFabis

Since 2012 departed with a bang, 2013 is primed to follow right in its footsteps. Ecommerce retailers saw an excellent fourth quarter. According to comScore, holiday sales approached a record $3.6 billion, a roughly 16% increase over the same time last year, so it’s no surprise that the ecommerce industry is expected to continue to grow. Here are 3 trends to look for in 2013 that will surely help to keep the ecommerce industry on its path of continued growth.

Social ROI is All About Strategy, Sharing and Data  Jan 16, 2013 8:08 PM By Todd Parsons

Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.

Don’t Forget the Personal Touch with B2B Networking  Jan 15, 2013 11:39 AM By Erin Lynch

When it comes to networking, social media sites like Facebook, Twitter and LinkedIn are great, but in most cases, a handwritten follow-up note should also be part of your B2B marketing repertoire.

Is Social Media a Corporate Reputation Blind Spot?  Jan 10, 2013 11:05 AM By MCM staff

When it analyzed its Digital Readiness Survey in December, Zeno Group found stark differences between B2C and B2B companies, as well as large and small firms, in both CEO attitudes toward social media and in the company’s ability to respond to an online challenge. This infographic breaks down what Zeno found.

Mobile Ads on Facebook Carry a 70% Price Premium Over Desktop Ads  Jan 10, 2013 10:54 AM By MCM staff

Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.

6 Contingency Planning Lessons Learned from Superstorm Sandy  Jan 07, 2013 10:57 PM By Elisa Berger, Ph.D.

Every merchant and supplier to merchants needs to customize a continuity plan based upon their specific needs. The one thing that all plans must have in common is periodic testing to ensure business runs smoothly when enacted. While it will be stressful during the event itself, coming through successfully will demonstrate to your clients that you are the right partner.

The CEO’s Social Media Strategy: Ignore It  Jan 03, 2013 8:24 PM By Erin Lynch

When it comes to social media strategies, a new survey has found that smaller companies and B2Bs are less likely to engage with their customers through social media. In this infographic from Zeno Group, you will see how some CEO

Busting the Top 5 Ecommerce Myths  Dec 21, 2012 9:01 PM By Nicholas Fincher

Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.

Social Media Major Focus with Holiday Shoppers  Dec 20, 2012 8:38 PM By Erin Lynch

A new report in the social media activity in the ecommerce world found that when it comes to online shopping social media still play a major role. In this infographic by Social Annex found that 66% of Black Friday and Cyber Monday shoppers did so as a result of social media and of 86% of social users make and/or receive holiday gift recommendations on their perspective social networks.






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