Social ARCHIVE

Mobile Ads on Facebook Carry a 70% Price Premium Over Desktop Ads  Jan 10, 2013 10:54 AM By MCM staff

Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.

6 Contingency Planning Lessons Learned from Superstorm Sandy  Jan 07, 2013 10:57 PM By Elisa Berger, Ph.D.

Every merchant and supplier to merchants needs to customize a continuity plan based upon their specific needs. The one thing that all plans must have in common is periodic testing to ensure business runs smoothly when enacted. While it will be stressful during the event itself, coming through successfully will demonstrate to your clients that you are the right partner.

The CEO’s Social Media Strategy: Ignore It  Jan 03, 2013 8:24 PM By Erin Lynch

When it comes to social media strategies, a new survey has found that smaller companies and B2Bs are less likely to engage with their customers through social media. In this infographic from Zeno Group, you will see how some CEO

Busting the Top 5 Ecommerce Myths  Dec 21, 2012 9:01 PM By Nicholas Fincher

Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.

Social Media Major Focus with Holiday Shoppers  Dec 20, 2012 8:38 PM By Erin Lynch

A new report in the social media activity in the ecommerce world found that when it comes to online shopping social media still play a major role. In this infographic by Social Annex found that 66% of Black Friday and Cyber Monday shoppers did so as a result of social media and of 86% of social users make and/or receive holiday gift recommendations on their perspective social networks.

New Holiday Norms Motivate Merchants to Shift Strategies  Dec 14, 2012 12:20 AM By Ari Rosenstein

Though the clock is ticking on holiday shopping this year, retailers still have time to make the season brighter and improve the playbook for 2013. As demonstrated by the sales successes of Thanksgiving Day and Cyber Monday, the savviest retailers will be those that leverage advanced tools for managing paid search, mobile and PLA campaigns.

Who is Getting Social in Retail?  Dec 11, 2012 7:09 PM By Erin Lynch

Even though most retailers have a heavy social presence on sites such as Facebook, Twitter, and Pinterest, it

Improve Conversions by Enhancing Product Videos  Dec 04, 2012 7:20 PM By Dr. Melody King

When it comes to product videos, it cannot be a

How 1-800-Flowers Creates a Unique Mobile Experience  Dec 03, 2012 10:03 PM By Jim Tierney

Amit Shah, vice president of online, mobile and social media for 1-800-Flowers.com, said the best approach for retailers implementing a mobile strategy is not to simply transport their desktop website onto mobile, but to prioritize specific features for the mobile user. Here’s how the online flower seller worked with Moovweb to revamp its mobile site in September.






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