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SocialMar 26, 2013 7:47 PM By Brendan O'Kane
Even with the rise of IP-based messaging apps such as iMessage, WhatsApp and Just.me, SMS remains ubiquitous largely because of its interoperability. It doesn’t suffer from the device and operating system fragmentation that beset the messaging apps. So, even though the IP-based apps are expected to catch up with their older cousin this year, SMS […]
SocialMar 25, 2013 5:54 PM By Daniela Forte
A recent study by Flurry showed that consumers’ use of various apps have increased by 132% over the course of a year.
SocialMar 20, 2013 1:14 AM By Tim Parry
More merchants are monitoring social media in the contact center than offering live chat, according to the results of the MCM Outlook 2013 survey. According to the survey results, 46.5% of respondents are monitoring social media in the contact center, while just 21% are using live chat technology.
SocialMar 17, 2013 9:22 AM By MCM staff
Ken Burke of MarketLive and Laura Hnatow of Cuddledown talk about some of the ways Cuddledown and other merchants are making their sites more user-friendly and more social. Burke and Hnatow spoke with Tim Parry, senior content manager with Multichannel Merchant, at NEMOA directXxchange in March 2013.
SocialMar 13, 2013 1:06 PM By Daniela Forte
Pinterest, a social networking site known for its popularity with sharing information through imagery with its “pinning” strategy went a step further this week when they introduced their web analytics tool for businesses that own websites.
SocialMar 13, 2013 7:58 AM By Raj Kumar Waghray
For ecommerce merchants to succeed and grow exponentially, one of the catalysts is a deep relationship with their technology providers. Here are five tips that will help ecommerce merchants easily and effectively address this challenge.
SocialMar 12, 2013 10:53 AM By MCM staff
As the worldwide social media audience grows, the impact of wins and fails is amplified. Here’s a look at some of the companies who won and failed in social media in 2012.
SocialMar 04, 2013 4:18 PM By Ken Burke
Meeting consumers’ high expectations can reap substantial rewards: shoppers who use social networks for customer service are three times as likely to recommend a brand after a successful interaction. Here’s how you can deliver fluid, user-driven customer service to boost both sales and loyalty
SocialMar 01, 2013 11:57 AM By Jim Davidson
You spend a lot of time trying to get shoppers to buy. You probably also deliver orders to customers in a timely fashion. As I’m preparing for my “Begin with the Buy: Enriching & Evolving the Post-Purchase Experience” webinar with Multichannel Merchant, it’s becoming clear that the gap between the customer submitting their order and receiving your product is a severely underutilized phase of engagement.
SocialFeb 27, 2013 8:52 AM By MCM staff
Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand
by Dave Zamsky
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by Jim Barnes
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