Social ARCHIVE

Seizing the Opportunity from Digital Disruption #FORRForum  Oct 26, 2012 9:30 PM By Tim Parry

At Forrester’s inaugural Forum For eBusiness & Channel Strategy Professionals, speakers are debating the role that digital disruption will play in eBusiness. Here are a sampling of tweets from Day 1 of the Forum, which began Oct. 25 in Chicago.

Most Online Holiday Promos Will Start by Halloween  Oct 25, 2012 10:20 PM By Jim Tierney

Nearly 62% of online merchants will start their holiday promotions by Halloween, up from nearly 53% last year, according to Shop.org’s eHoliday survey conducted by BIGinsight. Many of those promotions will center on free shipping and online offers. This article also looks at holiday surveys conducted by Bronto and Litle & Co.

How to Effectively Grow Your Facebook “Likes”  Oct 01, 2012 11:54 PM By Janice Smithers

Merchants employ many tactics to grow their Facebook fan bases. There are offline tactics

Gold: Fairytale Brownies, Holiday 2011  Sep 24, 2012 7:15 PM By Tim Parry

Fairytale Brownies looked to generate $6.6 million in revenue from sales of brownie and cookie gifts from Sept. 1 to Dec. 31, 2011. Fall and holiday 2011 print catalogs, the brownies.com ecommerce site, email specials and affiliate marketing were used as tools to reach that goal.

Merchants Adapting to their Customers’ Online Shopping Habits  Jun 05, 2012 10:13 PM By MCM staff

Merchants have responded to consumer shopping behaviors and adapted their ecommerce sites to maximize their online sales, according to the results of MCM Outlook 2012-13, a survey conducted by Multichannel Merchant.

How to Earn Trust in Facebook Commerce  Apr 10, 2012 2:53 AM By Ken Burke

Earning shoppers






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