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Social ARCHIVE

How Cross Channel is Crossing Over  Dec 01, 2012 10:30 AM By MCM staff

Entrants for the 27th MCM Awards showed us that reaching out to your customers is no longer about catalogs and websites. It

How to Design Email for Mobile Users  Dec 01, 2012 10:30 AM By MCM staff

If your ecommerce site is not ready for your mobile customers, chances are your emails are not there yet, either. To help remedy that problem,the editorial staff of Multichannel Merchant has compiled the following tips to get your email marketing messages ready for your mobile customers.

10 Rules for Using Social Media in B2B  Nov 24, 2012 2:23 AM By MCM staff

 

How B2B Merchants Use Social Media  Nov 23, 2012 11:27 PM By MCM staff

We know the potential of social media to drive brand awareness, but are B2B merchants using social media to drive demand generation as well? This infographic from Eloqua digs deep into how B2B merchants use social media to promote, engage and sell.

The Predicted Holiday Social Trends for Cyber Monday  Nov 21, 2012 2:48 AM By Erin Lynch

With Cyber Monday just days away, it is even more important now to get a handle on the predicted trends of shoppers. RadiumOne created this infographic about the online social sharing and holiday shopping trends on Cyber Monday which includes that a majority of Americans will be avoiding the in-store chaos this year, with 57% planning to complete their holiday shopping online.

Why Your Email Marketing Needs Power-Packed Data  Nov 20, 2012 1:08 AM By Jim Davidson

Email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry. But here’s why email

Macy’s Under Pressure to Dump Trump  Nov 19, 2012 9:28 PM By Erin Lynch

What do you do when over a half a million people petition your store demanding the removal of the Donald Trump brand from your store because of

Retailers Facing Backlash from Workers Over Holiday Hours  Nov 16, 2012 10:17 PM By Erin Lynch

As more and more retailers push up their holiday shopping hours from Black Friday to Thanksgiving Day, employees are firing back with protests and petitions. Although opening stores earlier can mean an increase in sales, retailers consider it can also be a source of anger for employees.

3 Triggers to Boost Your Email Marketing  Nov 13, 2012 6:36 PM By Ken Burke

One way to get more mileage out of your email outreach is to improve event-based email marketing. As with personalization and segmentation, even if your resources are limited you can start with a these three types of triggers.

5 Ways to Leverage Facebook’s Open Graph Before the Holidays  Nov 07, 2012 7:36 PM By Brad Klaus

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