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SocialJan 10, 2013 11:05 AM By MCM staff
When it analyzed its Digital Readiness Survey in December, Zeno Group found stark differences between B2C and B2B companies, as well as large and small firms, in both CEO attitudes toward social media and in the company’s ability to respond to an online challenge. This infographic breaks down what Zeno found.
SocialJan 10, 2013 10:54 AM By MCM staff
Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.
SocialJan 08, 2013 9:30 PM By MCM staff
SocialJan 07, 2013 10:57 PM By Elisa Berger, Ph.D.
Every merchant and supplier to merchants needs to customize a continuity plan based upon their specific needs. The one thing that all plans must have in common is periodic testing to ensure business runs smoothly when enacted. While it will be stressful during the event itself, coming through successfully will demonstrate to your clients that you are the right partner.
SocialJan 03, 2013 8:24 PM By Erin Lynch
When it comes to social media strategies, a new survey has found that smaller companies and B2Bs are less likely to engage with their customers through social media. In this infographic from Zeno Group, you will see how some CEO
SocialDec 21, 2012 9:01 PM By Nicholas Fincher
Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.
SocialDec 20, 2012 8:38 PM By Erin Lynch
A new report in the social media activity in the ecommerce world found that when it comes to online shopping social media still play a major role. In this infographic by Social Annex found that 66% of Black Friday and Cyber Monday shoppers did so as a result of social media and of 86% of social users make and/or receive holiday gift recommendations on their perspective social networks.
SocialDec 14, 2012 12:20 AM By Ari Rosenstein
Though the clock is ticking on holiday shopping this year, retailers still have time to make the season brighter and improve the playbook for 2013. As demonstrated by the sales successes of Thanksgiving Day and Cyber Monday, the savviest retailers will be those that leverage advanced tools for managing paid search, mobile and PLA campaigns.
SocialDec 11, 2012 7:09 PM By Erin Lynch
Even though most retailers have a heavy social presence on sites such as Facebook, Twitter, and Pinterest, it
SocialDec 04, 2012 7:20 PM By Dr. Melody King
When it comes to product videos, it cannot be a