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SocialFeb 27, 2013 8:52 AM By MCM staff
Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand
SocialFeb 26, 2013 8:36 AM By Fred Lizza
Growing a multichannel retail business with order management in the cloud means having important details about the business such as customer orders, fulfillment requests and inventory levels available in real-time as the information is no longer stuck in the back office. SMBs who leverage the cloud gain actionable insight into the details of their business. For small retailers, this insight translates to growth and increased efficiencies, positioning their business to capitalize on opportunity.
SocialFeb 25, 2013 8:56 AM By George Eberstadt
Amazon now offers true social Q&A on most of their product pages. Amazon is not the first to introduce this, like they were with customer reviews. But this is why they have leapfrogged the competition with a beautiful execution of the concept.
SocialFeb 25, 2013 8:46 AM By Mark Simpson
If you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Here’s a checklist of six things to help ensure a smoother process.
SocialFeb 21, 2013 8:18 AM By Gregory Kennedy
In a highly competitive market with millions of apps in the App Store, how do you acquire the highest value shoppers for your mobile retail app? TapSense has put together six best practices that outline how retailers can acquire shoppers and not just users for their mobile apps.
SocialFeb 21, 2013 7:53 AM By MCM staff
Ecommerce continues to grow as a B2B and B2C sales channel in an ever-evolving sales landscape. In this executive summary report, learn
SocialFeb 20, 2013 10:15 AM By Terry Costa
Fashion, beauty and apparel brands selling online are quick to adopt innovative ecommerce technologies and tactics that assist in showing off their products to their best advantage. Here are some early-adopter best practices used to ratchet up satisfaction with the online buying experience, that any retailer looking to improve online conversions and average order value, can borrow from.
SocialFeb 20, 2013 9:39 AM By Daniela Forte
Mobile is not a single channel for marketers, it involves email, web, social media, direct messaging and location-based marketing, said Blair Reeves Product Marketing Manager for IBM during a recent webinar.
SocialFeb 14, 2013 1:09 PM By Daniela Forte
Williams-Sonoma top the list for the e-tailing group’s 15th Annual Mystery Shopping Study For the Fourth Quarter of 2012. The e-tailing group released their Customer Experience Index results this week. Williams-Sonoma was followed by Nordstrom and Amazon in the top three.
SocialFeb 06, 2013 2:47 PM By Erin Lynch
After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.
by Deepa Sureka
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by James Smith
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