SocialApr 29, 2013 2:44 PM By Erin Lynch
Pinterest is no longer a social media site used by the masses for posting images of wedding dresses, food recipes, or interior design ideas. It’s now an interactive way for retailers to spread the word about their products and a way to boost sales
SocialApr 22, 2013 5:44 PM By Dr. Melody King
No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?
SocialApr 18, 2013 5:32 PM By Erin Lynch
Content marketing is becoming a popular tactic within the business-to-business community, so much in fact that 91% of them are doing it. In this infographic from Uberflip, you will see how the B2B community is leveraging content marketing tactics including objectives, promotional tools, metrics and reported results.
SocialApr 17, 2013 7:32 PM By Erin Lynch
A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.
SocialApr 16, 2013 7:19 PM By Erin Lynch
To help fight the marketing competition on two of the most popular social media networks, Facebook and Twitter, Silverback Social’s CEO Chris Dessi offered rapid fire tactics and simple tips that you can do, right now, to boost your game in the social media arena.
SocialApr 13, 2013 4:37 PM By Tim Parry
It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.
SocialApr 12, 2013 3:48 PM By Tim Parry
InsightsOne announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from February 27-March 1, 2013 among over 2,100 American adults aged 18 and older. The survey, which was aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are […]
SocialApr 05, 2013 3:22 PM By Daniela Forte
Social media continues to change the sales cycle. Social CRM should make you think proactively about how social channels present unique opportunities to have more meaningful interactions, and close more deals, according to Eloqua.com.
SocialApr 02, 2013 10:01 PM By Jonathan Levitt
Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens.
SocialApr 01, 2013 9:00 PM By Daniela Forte
Content is key in order for merchants to improve both search engine optimization (SEO) and the shopping experience.
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by Curt Barry
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