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Social ARCHIVE

5 Ways to Leverage Facebook’s Open Graph Before the Holidays  Nov 07, 2012 7:36 PM By Brad Klaus

Facebook

Selling Through Social Media to Close More Leads  Oct 31, 2012 9:57 PM By MCM staff

Social selling is about recognizing that the buying process is controlled by a better informed and more connected customer. While sales remain a relationship-driven business, the power of “who you know” is trumped by “what you know about who you know.” The new social customer is demanding relevance from sales people, expecting them to know about them, their companies, and their needs before engaging. This has heightened the need for comprehensive sales intelligence that brings together both traditional data and social media. It is imperative that sales professionals leverage the social web to actively listen, engage, and add value to the customer conversation. Your customer expects you to know at least as much about them as they do about you.

5 Tips to Boost Customer Satisfaction Around the Holidays  Oct 31, 2012 9:32 PM By Larry Freed

The holiday season is nearly upon us, and consumers aren

A Focused Approach to Acquiring Email Subscribers  Oct 31, 2012 6:38 PM By Ken Burke

While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.

Shepler’s Sets Aggressive Goals, Meets 2012 Operational Challenges  Oct 30, 2012 10:58 PM By Ellen Shannon

Doug Smith, vice president of operations at Shepler

How the Customer and Service Rep Relationship is Changing  Oct 30, 2012 10:06 PM By Kelsey Cox

With the advent of social media and advancement of mobile technologies, the way customers connect with brands has fundamentally changed over the past couple years. The folks at Avaya have pieced together a visual study they conducted that breaks down a wide range of channels consumers currently use to interact with businesses.

Seizing the Opportunity from Digital Disruption #FORRForum  Oct 26, 2012 9:30 PM By Tim Parry

At Forrester’s inaugural Forum For eBusiness & Channel Strategy Professionals, speakers are debating the role that digital disruption will play in eBusiness. Here are a sampling of tweets from Day 1 of the Forum, which began Oct. 25 in Chicago.

Most Online Holiday Promos Will Start by Halloween  Oct 25, 2012 10:20 PM By Jim Tierney

Nearly 62% of online merchants will start their holiday promotions by Halloween, up from nearly 53% last year, according to Shop.org’s eHoliday survey conducted by BIGinsight. Many of those promotions will center on free shipping and online offers. This article also looks at holiday surveys conducted by Bronto and Litle & Co.

How to Effectively Grow Your Facebook “Likes”  Oct 01, 2012 11:54 PM By Janice Smithers

Merchants employ many tactics to grow their Facebook fan bases. There are offline tactics

Gold: Fairytale Brownies, Holiday 2011  Sep 24, 2012 7:15 PM By Tim Parry

Fairytale Brownies looked to generate $6.6 million in revenue from sales of brownie and cookie gifts from Sept. 1 to Dec. 31, 2011. Fall and holiday 2011 print catalogs, the brownies.com ecommerce site, email specials and affiliate marketing were used as tools to reach that goal.






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