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Social ARCHIVE

The Container Store Debuts Video Contest on YouTube  Feb 04, 2016 11:04 AM By MCM Staff

The Container Store debuted a video contest in an effort to engage customers on the brand’s YouTube channel. See what filmmakers had to do in order to win.

How to Win Over the Hearts, Minds, and Business from Millennial Shoppers  Jan 07, 2016 1:28 PM By Zeke Hamdani

Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.

5 Digital Marketing Trends and Predictions for 2016  Dec 22, 2015 4:46 PM By Kaysha Kalkofen

Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.

How Buy Buttons Will Enable Social Commerce During the Holidays  Dec 14, 2015 2:26 PM By Missy Goss

Consumer adoption of buy buttons will likely increase as brands test social commerce for the holiday season. Let’s review how buy buttons compare across Facebook, Instagram, Google, Twitter, and Pinterest.

Tis’ the Season of ‘Graming  Dec 03, 2015 4:20 PM By Daniela Forte

Instagram is the place on mobile where marketers go to tell inspiring visual stories that drive business results especially during the holidays. See some of the key findings and how it is helping marketers this season.

Demi Lovato Influences Cyber Monday Shoppers  Dec 01, 2015 1:23 PM By Daniela Forte

Several major online retailers and pop star Demi Lovato generated a lot of buzz around Cyber Monday. See how Twitter played a role.

The State of Social Shopping  Nov 30, 2015 12:06 PM By Daniela Forte

Social media platforms are rolling out new advertising and native shopping features as they vie for retail dollars. See which social media platforms are rolling out the latest features.

How To Mount the Most Successful Holiday Campaigns on Social Media Platforms  Nov 30, 2015 10:46 AM By Ruth Arber

eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth as consumers become more comfortable purchasing on smartphones; in fact, mobile commerce sales are predicted to surge 32.2%. Many shoppers will rely on mobile access […]

How Customer Feedback Can Make or Break Your Black Friday  Nov 09, 2015 4:51 PM By Susan Ganeshan

It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Find out how you can embrace customer feedback and provide a consistent omnichannel experience for your customer.

Friending Facebook for Holiday Success: 5 Tips for Winning  Oct 28, 2015 1:25 PM By Margot da Cunha

It’s that time of year when your Instagram feed becomes cluttered with apple picking poses, and your office turns into a feeding frenzy of Halloween candy. It’s also time to start prepping for the holiday season. Here are five tips to win friending Facebook holiday success.






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