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Social ARCHIVE

Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend  Sep 22, 2014 9:09 AM By Mike O'Brien

Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.

How the Cover of Cosmo Helped Me Build Meaningful, Lasting Customer Relationships  Sep 21, 2014 8:32 AM By Charles Benaiah

As much as they’d like to believe otherwise, brands don’t interact with their customers in the way likable people interact with people. So how should a brand act more like a likable person?

How Ecommerce Marketers Are Creeping Out Consumers  Sep 09, 2014 11:07 AM By Daniela Forte

Ecommerce marketers are personalizing their marketing efforts more than ever these days, but are they creeping out their consumers in the process?

Retail Experts Skeptical about Twitter’s Buy Button  Sep 09, 2014 10:37 AM By Daniela Forte

Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform.

Social Media Gets Visual for Merchants  Sep 08, 2014 1:51 PM By Daniela Forte

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

Social Media is About Discovery, Personalization and ROI  Sep 08, 2014 11:11 AM By Daniela Forte

Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.

What’s in your Holiday Toolkit?  Aug 25, 2014 1:48 PM By Ross Kramer

Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?

How to Grow Your Global Social Media Presence  Aug 06, 2014 12:05 PM By Daniela Forte

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

4 Tips to Beat Amazon’s Price Advantage  Aug 06, 2014 6:14 AM By Kristin Muhlner

It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.

How to Effectively Use Social Media for Your Brand  Jul 31, 2014 3:42 PM By Daniela Forte

Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.






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