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Some retailers have tapped into this new era of omnichannel marketing by collaborating very directly with customers. Using mobile technology combined with in-store experience, they are able to tap into the collective genius of customers. Here are five examples you need to check out.
While the Chinese ecommerce market is growing wildly, getting goods there can prove tricky, attendees were told at Multichannel Merchant’s Growing Global conference.
The evolution of social media as a sales channel has become the norm, and retailers need to stay in front of their customers by continuously engaging at their level. Here’s how your social media efforts can build brand awareness, facilitate a sense of community and engage shoppers, and result in higher retention and increased sales.
At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.
Neiman Marcus recently saw its Pinterest account increase by more than 3,000 followers and web engagement increase by 32% after it launched an exclusive product interest campaign.
ArtistBe.com gives contemporary artists the platform to showcase their art. The redesign features more social tools including Facebook, Pinterest, Google+ and Twitter.
Wet Seal, Inc., saw its consolidated comparable store sales decline 16.9% in the first quarter, but ecommerce sales for its Wet Seal brand did increase 8.4%.
David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.
Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.
Vince Camuto has a college program known as “Vince Camuto on Campus” that is designed to create peer-to-peer digital engagement for the brand.