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Social ARCHIVE

Victoria’s Secret Dominates on Social Media  Feb 09, 2015 4:33 PM By Daniela Forte

Several U.S. retail brands have generated a lot of buzz on social media. Victoria’s Secret took the top spot on social media. See what other retail brands also generated buzz on social.

Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash  Jan 08, 2015 4:35 PM By Daniela Forte

Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.

When Cyber Monday Becomes Cyber Sunday  Nov 30, 2014 9:51 AM By Tim Parry

A look at my Yahoo inbox shows Cyber Sunday is the new Cyber Monday. Or that Cyber Monday is now a two-day event.

Overstockart.com Gears Up for the Holiday Season  Nov 24, 2014 11:43 AM By Daniela Forte

Overstockart.com is gearing up for the holiday season with a bunch of events and contests planned beginning Black Friday and Cyber Weekend. See what they are doing to get ready for the busiest time of the year.

How to Boost Social Shopping Sales This Cyber Weekend  Nov 22, 2014 8:21 AM By Joe Rodriguez

Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend, because it can help push merchants and online retailers into the black. Here are the top ways to utilize social commerce to boost sales this Cyber Weekend.

How to Use Paid Social Media to Increase Holiday Sales  Nov 16, 2014 8:27 PM By Ellen Jantsch

The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. Here’s how you can create the right message at the right time and yield the right increase in sales.

The 12 Search and Social Marketing Tips of Christmas  Nov 13, 2014 4:53 PM By Tim Parry

As another year is coming to a close, marketers are approaching the peak shopping season, bringing abundant opportunity to engage audiences with high intent. Kenshoo has put together “The 12 Tips of Christmas” to guide your sleigh this season and produce optimal results across your search and social marketing campaigns.

6 Critical Digital and Social Media Trends Driving Holiday Sales  Nov 12, 2014 1:15 PM By Anees Merchant

Here are six ways to examine the needs and behaviors of your target audiences and consider incorporating these tactics into your holiday strategy to help convert more followers into customers.

Cross-Channel Marketing Success: 5 Steps to Successful Social Listening  Oct 31, 2014 9:48 AM By Mike Shanker

If you want to be a successful marketer, you need to adopt an effective social listening strategy that allows you to communicate with your customers on their preferred channels, in ways that are timely and driven by both interest and convenience.

Five Ways Brands Can Win at Social this Holiday Season  Oct 27, 2014 4:29 PM By Daniela Forte

Folke Lemaitre, founder and CEO of Engagor, a real-time customer engagement, social media, monitoring analytics platform, shared with Multichannel Merchant five ways brands can win at social this holiday season.






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