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Social ARCHIVE

Why Your Brand Should Be on Pinterest  May 11, 2015 1:16 PM By Robert Glazer

By now most brands are aware they need to be on social media, but many never get beyond Facebook and Twitter. See where brands are going to promote their products on social media.

Mobile and Social as Key Ecommerce Drivers?  Apr 23, 2015 4:13 PM By Lucinda Duncalfe

Due to the shift in customers’ online shopping behaviors, successful retailers are employing certain tactics to meet – and make the most of – the shift in consumers’ needs. See what the trends are this year.

The Next Phase of Social Media Marketing: Consumer Loyalty  Apr 22, 2015 1:11 PM By Jessica Williams

It’s been years of listening, creating content, engaging with customers and fixing problems– all through social media. See why social media marketing is important for your business.

Retailers Jump on April Fools’ Day Bandwagon  Apr 01, 2015 2:08 PM By Daniela Forte

Several retailers jumped on the April Fools Day bandwagon in its email marketing promotions and other channels. See what they did to celebrate the day of pranks.

Bow & Drape Creates Awareness through Social Media  Mar 31, 2015 10:59 AM By Daniela Forte

Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made.

Belk’s Holiday Sweepstakes Sees Great Success in Mobile and Email  Feb 12, 2015 2:18 PM By Daniela Forte

Over the holiday season, Belk launched its Santa Baby Sweepstakes which generated the greatest number of email and mobile opt-ins among other Belk sweepstakes in 2013 and 2014. See more results from the sweepstakes.

Victoria’s Secret Dominates on Social Media  Feb 09, 2015 4:33 PM By Daniela Forte

Several U.S. retail brands have generated a lot of buzz on social media. Victoria’s Secret took the top spot on social media. See what other retail brands also generated buzz on social.

Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash  Jan 08, 2015 4:35 PM By Daniela Forte

Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.

When Cyber Monday Becomes Cyber Sunday  Nov 30, 2014 9:51 AM By Tim Parry

A look at my Yahoo inbox shows Cyber Sunday is the new Cyber Monday. Or that Cyber Monday is now a two-day event.

Overstockart.com Gears Up for the Holiday Season  Nov 24, 2014 11:43 AM By Daniela Forte

Overstockart.com is gearing up for the holiday season with a bunch of events and contests planned beginning Black Friday and Cyber Weekend. See what they are doing to get ready for the busiest time of the year.






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