Social ARCHIVE

How to Calculate the ROI On Your Social Media Marketing  Jan 07, 2014 1:18 PM By Paul Becker

With most marketers and merchants having social media objectives, yet not quantifying results, there needs to be a relatively easy way to report on social media marketing. This article will help you identify what social media channels do better than your other marketing channels, quantify, compare performance, and help you determine how to allocate resources.

10 Things Your Ecommerce Site Must Do In 2014  Jan 01, 2014 9:39 PM By Iman Sadreddin

Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.

Did Missed Christmas Deliveries Damage Consumer Trust?  Dec 27, 2013 1:29 PM By Tim Parry

In this video interview, 360Connext CEO Jeannie Walters talks with Multichannel Merchant senior content manager about how these issues that affect the shippers, the merchants and the consumers.

FedEx Facebook Posts Prompt Social Media Firestorm  Dec 26, 2013 9:41 PM By Tim Parry

Consumers are lashing out on Facebook at UPS and FedEx because Christmas gifts that were guaranteed to be under the tree did not arrive on time.

New Report Reveals Insights into Showrooming, Mobile Technology and Social Media  Dec 16, 2013 1:29 PM By Daniela Forte

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.

How Effective Promotions Affected Cyber Weekend Sales  Dec 06, 2013 4:34 PM By Tim Parry

Ecommerce sales grew considerably over the Thanksgiving and Cyber Monday weekend, and the channel itself took a bigger slice of the pie when compared to in-store revenues. In this video, Adobe Digital Index principal analyst Tamara Gaffney talks about some of the holiday sales trends to date.

Showrooming vs. Webrooming: A Tale of Two Holiday Shopping Trends  Dec 03, 2013 6:51 AM By MCM Staff

If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.

Walmart, Amazon and Nordstrom Dominate Social Word of Mouth  Nov 28, 2013 9:26 AM By MCM Staff

Shareablee found that 1 in 5 pieces of social content amplified by shoppers came from Walmart. Walmart also received more than double the engaged actions across Facebook and Twitter, and these factors combined reveal a high degree of pass-along value in their social content mix.

How Do Social Login & Sharing Affect Ecommerce?  Nov 18, 2013 5:37 PM By Tim Parry

Social commerce is much more than a Facebook store or attributing a sale to an inbound channel like Twitter, Google+, or Pinterest. According to this infographic from Monetate, you should consider social login and social sharing to increase conversion, engagement and other metrics.

Which Social Media Networks are Your Shoppers On?  Nov 18, 2013 5:18 PM By Tim Parry

Did you know that 67% of brand followers on Twitter will end up buying that brand? This infographic from SocialAnnex will show you how your business can utilize social networks to reach and engage new customers. [Click the infographic to enlarge]






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