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Social ARCHIVE

David’s Bridal Reaches Brides On the Go – Digitally  May 27, 2014 4:32 PM By Daniela Forte

David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.

Isaac Mizrahi and the Omnichannel Experience  May 22, 2014 11:19 AM By Daniela Forte

Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.

Vince Camuto Expands Digital Engagement to Young Millennials  May 22, 2014 10:58 AM By Daniela Forte

Vince Camuto has a college program known as “Vince Camuto on Campus” that is designed to create peer-to-peer digital engagement for the brand.

Living Social: What is Your Social Graph and How is it Used?  May 21, 2014 12:20 PM By Roman Lenzen

Simply put, a social graph is your online social footprint. Here’s how Foursquare, Twitter, Facebook and other social media sites are using your social graph to determine interests and needs for further tailoring as well as advertiser targeting.

How Alex and Ani Spreads Positive Energy Across Multiple Platforms  May 21, 2014 11:21 AM By Daniela Forte

The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.

Brands Missing Major Opportunities to Drive Mobile Engagement  May 20, 2014 11:22 AM By Daniela Forte

Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages.

I Am the Unusual Millennial  May 20, 2014 10:43 AM By Daniela Forte

I consider myself the unusual millennial. Last week, I read the article, “Millennials’ Behavior Is Good, Bad and Ugly for Retail” by Steve Wellen and couldn’t help but realize how my own shopping habits were so different than what he reported in the article.

Social Media: The Final Stamp of Approval for Purchase Decisions  May 16, 2014 2:10 PM By Daniela Forte

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.

Why Not Pinterest?  May 09, 2014 2:06 PM By Daniela Forte

Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?

Amazon Launches “Shop From Within Twitter” Feature  May 05, 2014 6:09 PM By Tim Parry

Because we’ve all sat around telling ourselves we need to shop and tweet at the same time… If you are selling via Amazon, would you expect to make sales via #AmazonCart?






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