Social ARCHIVE

[Infographic] Which Networks are Your Shoppers On?  Nov 18, 2013 5:04 PM By Tim Parry

Conversion Rate Optimization for the Holiday Season  Nov 18, 2013 8:03 AM By Tim Parry

With billions of dollars worth of goods sold online, holiday season ecommerce has been very important to the economy. And it will only keep growing in the future. This infographic can help you design and execute your end-of-year campaigns.

The Home Depot Receives Backlash for Racist Tweet  Nov 08, 2013 12:41 PM By Daniela Forte

The Home Depot received backlash when it released what many are considering to be a racist tweet sent out by the company on Twitter which showed two African American drummers flanking a man wearing a gorilla mask.

3 Marketing Automation Mistakes and How to Avoid Them  Nov 02, 2013 9:32 PM By Bill Connolly

Truly, times are good in the land of the marketer. However, the adoption of marketing automation for many organizations has been a less-than-simple process, and there are three common pitfalls that every marketer should avoid.

6 Cute Kitten Memes That will Make You Go Follow @MCMerchant on Twitter  Oct 08, 2013 7:14 PM By Tim Parry

Kittens make everything better. Kitten memes make everything WAY better. So I created 6 cute kitten memes that will make you go follow us on Twitter. It’s not like you needed cute kitten memes to follow us, but they were fun to make. And here they are.

QVC Launches toGather Social Commerce Platform  Sep 30, 2013 1:07 PM By Multichannel Merchant Staff

QVC has launched toGather, an online gathering place that brings together QVC’s community of customers, personalities and brands. Here’s how QVC plans to use toGather to expand recommendations from people and brands its users follow.

Six Action Items to Improve Customer Experience  Sep 24, 2013 10:47 AM By Debra Ellis

Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.

How to Handle Subscription Renewals  Sep 24, 2013 10:33 AM By Craig Vodnik

With the maturation of SaaS products, digital content paywalls and downloadable software products, there is even more demand for improved multi-period subscription billing. See the different options for subscription renewals.

Report: Email Marketing Takes a Dip while Tablet Use Jumps  Sep 13, 2013 10:52 AM By Erin Lynch

If the forecasting of a recent Monetate report is accurate, marketers might want to revise their ecommerce email plan since its influence rate is starting to dip with consumers. But the forecast isn’t all bad news, according to the report, not only is social traffic on the rise for consumers but tablets should outpace smartphones this year.

Kenneth Cole Responds to Backlash Over Syria Tweet  Sep 06, 2013 12:22 PM By Erin Lynch

Designer Kenneth Cole, who created a social media firestorm this week after posting a tweet that some argued mocked the plight in Syria, released a video on Instagram responding to the backlash but issuing no apology.






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