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SocialSep 22, 2014 9:09 AM By Mike O'Brien
Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.
SocialSep 21, 2014 8:32 AM By Charles Benaiah
As much as they’d like to believe otherwise, brands don’t interact with their customers in the way likable people interact with people. So how should a brand act more like a likable person?
SocialSep 09, 2014 11:07 AM By Daniela Forte
Ecommerce marketers are personalizing their marketing efforts more than ever these days, but are they creeping out their consumers in the process?
SocialSep 09, 2014 10:37 AM By Daniela Forte
Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform.
SocialSep 08, 2014 1:51 PM By Daniela Forte
Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.
SocialSep 08, 2014 11:11 AM By Daniela Forte
Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.
SocialAug 25, 2014 1:48 PM By Ross Kramer
Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?
SocialAug 06, 2014 12:05 PM By Daniela Forte
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.
SocialAug 06, 2014 6:14 AM By Kristin Muhlner
It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.
SocialJul 31, 2014 3:42 PM By Daniela Forte
Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.
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