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Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience.
The interactive, technology-driven SteveMadden.com integrates social sharing and editorial commerce, and offers its customers a speedier and superior shopping experience.
The White House is up in arms over the David Ortiz selfie. Something about President Barack Obama’s image not permitted for use in a commercial campaign. But what’s good for Samsung’s PR department is, hopefully, good for Multichannel Merchant’s SEO.
Social Annex surveyed over 100 marketing executives, asking about their social marketing strategies for this year. They’ve compiled the responses and found some interesting results.
Fabness is using ShopSocially to convert its website visitors into genuine Facebook fans. Here’s why they are converting at a rate of 33.28%, resulting in positive social media ROI.
One potential solution to the ecommerce overcrowding problem is for companies to focus their attention on the internet’s equivalent of word-of-mouth advertising – social media.
Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?
ChannelAdvisor announced the launch of its new Digital Marketing solution which integrates its feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.
Joe Lezon, chief technology officer at Alex and Ani, spoke openly about how social media helps the brand engage with consumers, playing the trumpet for 30 years and his aspirations of wanting to be a veterinarian.
Valentine’s Day was a tough one for some of the major online florists, who spent most of the holiday and last weekend responding to customers complaints regarding missed or damaged deliveries.