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SocialMay 20, 2014 11:22 AM By Daniela Forte
Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages.
SocialMay 20, 2014 10:43 AM By Daniela Forte
I consider myself the unusual millennial. Last week, I read the article, “Millennials’ Behavior Is Good, Bad and Ugly for Retail” by Steve Wellen and couldn’t help but realize how my own shopping habits were so different than what he reported in the article.
SocialMay 16, 2014 2:10 PM By Daniela Forte
More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.
SocialMay 09, 2014 2:06 PM By Daniela Forte
Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?
SocialMay 05, 2014 6:09 PM By Tim Parry
Because we’ve all sat around telling ourselves we need to shop and tweet at the same time… If you are selling via Amazon, would you expect to make sales via #AmazonCart?
SocialMay 05, 2014 12:03 PM By Daniela Forte
Gardener’s Supply Company saw three times the increase in conversions from its Pinterest social channel when it launched a targeted pop up message tailored specifically to its Pinterest audience.
SocialApr 19, 2014 1:55 PM By Tim Parry
The interactive, technology-driven SteveMadden.com integrates social sharing and editorial commerce, and offers its customers a speedier and superior shopping experience.
SocialApr 05, 2014 6:14 PM By Tim Parry
The White House is up in arms over the David Ortiz selfie. Something about President Barack Obama’s image not permitted for use in a commercial campaign. But what’s good for Samsung’s PR department is, hopefully, good for Multichannel Merchant’s SEO.
SocialApr 01, 2014 8:59 PM By MCM Staff
Social Annex surveyed over 100 marketing executives, asking about their social marketing strategies for this year. They’ve compiled the responses and found some interesting results.
SocialMar 26, 2014 6:13 AM By MCM Staff
Fabness is using ShopSocially to convert its website visitors into genuine Facebook fans. Here’s why they are converting at a rate of 33.28%, resulting in positive social media ROI.