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SocialSep 09, 2014 10:37 AM By Daniela Forte
Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform.
SocialSep 08, 2014 1:51 PM By Daniela Forte
Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.
SocialSep 08, 2014 11:11 AM By Daniela Forte
Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.
SocialAug 25, 2014 1:48 PM By Ross Kramer
Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?
SocialAug 06, 2014 12:05 PM By Daniela Forte
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.
SocialAug 06, 2014 6:14 AM By Kristin Muhlner
It’s hard for many brick and mortar stores to compete with Amazon’s convenience and price advantage, but they need to learn that the secret to beating Amazon is surprisingly simple. With these four simple strategies, retailers can beat Amazon and keep customers returning to their stores.
SocialJul 31, 2014 3:42 PM By Daniela Forte
Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.
SocialJul 30, 2014 10:11 AM By Daniela Forte
Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.
SocialJul 30, 2014 9:46 AM By Tim McMullen
Beginning with Off Broadway Shoes’ social media presence, social media marketing agency redpepper generated brand engagement through a custom Facebook tab that housed “Sparkle Spree,” an interactive game with paired with a sweepstakes full of giveaways and prizes for participants.
SocialJul 27, 2014 9:48 PM By Jeannie Walters
Some retailers have tapped into this new era of omnichannel marketing by collaborating very directly with customers. Using mobile technology combined with in-store experience, they are able to tap into the collective genius of customers. Here are five examples you need to check out.
by David Fish
Posted 3 days ago
by Curt Barry
Posted 4 days ago