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SocialApr 01, 2014 8:59 PM By MCM Staff
Social Annex surveyed over 100 marketing executives, asking about their social marketing strategies for this year. They’ve compiled the responses and found some interesting results.
SocialMar 26, 2014 6:13 AM By MCM Staff
Fabness is using ShopSocially to convert its website visitors into genuine Facebook fans. Here’s why they are converting at a rate of 33.28%, resulting in positive social media ROI.
SocialMar 17, 2014 6:51 PM By Nissim Lehyani
One potential solution to the ecommerce overcrowding problem is for companies to focus their attention on the internet’s equivalent of word-of-mouth advertising – social media.
SocialMar 16, 2014 8:34 PM By Dr. Melody King
Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?
SocialMar 12, 2014 8:32 AM By MCM Staff
ChannelAdvisor announced the launch of its new Digital Marketing solution which integrates its feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.
SocialMar 11, 2014 11:03 AM By Daniela Forte
Joe Lezon, chief technology officer at Alex and Ani, spoke openly about how social media helps the brand engage with consumers, playing the trumpet for 30 years and his aspirations of wanting to be a veterinarian.
SocialFeb 19, 2014 12:51 PM By Daniela Forte
Valentine’s Day was a tough one for some of the major online florists, who spent most of the holiday and last weekend responding to customers complaints regarding missed or damaged deliveries.
SocialFeb 17, 2014 3:32 PM By Dr. Melody King
Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.
SocialFeb 03, 2014 12:24 PM By Tim Parry
Go home, J.C. Penney – You’re drunk! Well, maybe not, but that’s what the Twittersphere thought on Super Bowl Sunday. Here’s why even the best-planned tweets can go awry.
SocialJan 30, 2014 3:55 PM By Daniela Forte
Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.