Social ARCHIVE

3 Marketing Automation Mistakes and How to Avoid Them  Nov 02, 2013 9:32 PM By Bill Connolly

Truly, times are good in the land of the marketer. However, the adoption of marketing automation for many organizations has been a less-than-simple process, and there are three common pitfalls that every marketer should avoid.

6 Cute Kitten Memes That will Make You Go Follow @MCMerchant on Twitter  Oct 08, 2013 7:14 PM By Tim Parry

Kittens make everything better. Kitten memes make everything WAY better. So I created 6 cute kitten memes that will make you go follow us on Twitter. It’s not like you needed cute kitten memes to follow us, but they were fun to make. And here they are.

QVC Launches toGather Social Commerce Platform  Sep 30, 2013 1:07 PM By Multichannel Merchant Staff

QVC has launched toGather, an online gathering place that brings together QVC’s community of customers, personalities and brands. Here’s how QVC plans to use toGather to expand recommendations from people and brands its users follow.

Six Action Items to Improve Customer Experience  Sep 24, 2013 10:47 AM By Debra Ellis

Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.

How to Handle Subscription Renewals  Sep 24, 2013 10:33 AM By Craig Vodnik

With the maturation of SaaS products, digital content paywalls and downloadable software products, there is even more demand for improved multi-period subscription billing. See the different options for subscription renewals.

Report: Email Marketing Takes a Dip while Tablet Use Jumps  Sep 13, 2013 10:52 AM By Erin Lynch

If the forecasting of a recent Monetate report is accurate, marketers might want to revise their ecommerce email plan since its influence rate is starting to dip with consumers. But the forecast isn’t all bad news, according to the report, not only is social traffic on the rise for consumers but tablets should outpace smartphones this year.

Kenneth Cole Responds to Backlash Over Syria Tweet  Sep 06, 2013 12:22 PM By Erin Lynch

Designer Kenneth Cole, who created a social media firestorm this week after posting a tweet that some argued mocked the plight in Syria, released a video on Instagram responding to the backlash but issuing no apology.

What Will Amazon Collections Mean For Merchants?  Aug 12, 2013 4:26 PM By Daniela Forte

I recently found out about Amazon Collections and thought it was another great concept for Amazon to take part in. I personally spend a lot of my free time on the Amazon site looking for products, comparing prices with other major retailers or simply looking through the book section for new releases and New York Times Best Sellers.

6 Ways to Customize the Pinterest and Instagram Experience  Aug 11, 2013 8:26 PM By Apu Gupta

What could be better for a brand than consumers buzzing about how badly they want their products — and bragging about how awesome it is as soon as they have it in their hands? Luckily for merchants, Pinterest and Instagram pack that one-two product punch.

Instagram and Twitter Fuel Consumer Excitement for Video  Aug 07, 2013 9:19 AM By Dr. Melody King

What’s the implication of these developments for merchants? It tells you that online services recognize that users are very excited about both watching videos and creating them. The fact that two of the most popular social communities are welcoming video speaks volumes.






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