Social ARCHIVE

Kenneth Cole Responds to Backlash Over Syria Tweet  Sep 06, 2013 12:22 PM By Erin Lynch

Designer Kenneth Cole, who created a social media firestorm this week after posting a tweet that some argued mocked the plight in Syria, released a video on Instagram responding to the backlash but issuing no apology.

What Will Amazon Collections Mean For Merchants?  Aug 12, 2013 4:26 PM By Daniela Forte

I recently found out about Amazon Collections and thought it was another great concept for Amazon to take part in. I personally spend a lot of my free time on the Amazon site looking for products, comparing prices with other major retailers or simply looking through the book section for new releases and New York Times Best Sellers.

6 Ways to Customize the Pinterest and Instagram Experience  Aug 11, 2013 8:26 PM By Apu Gupta

What could be better for a brand than consumers buzzing about how badly they want their products — and bragging about how awesome it is as soon as they have it in their hands? Luckily for merchants, Pinterest and Instagram pack that one-two product punch.

Instagram and Twitter Fuel Consumer Excitement for Video  Aug 07, 2013 9:19 AM By Dr. Melody King

What’s the implication of these developments for merchants? It tells you that online services recognize that users are very excited about both watching videos and creating them. The fact that two of the most popular social communities are welcoming video speaks volumes.

The Children’s Place Goes Social With Apology  Aug 06, 2013 4:49 PM By Daniela Forte

Clothing and accessories merchant The Children’s Place apologized on social media this week for what many considered an offensive message on a girls’ t-shirt (See a sampling of tweets from outraged consumers here).

Your Product Video Checklist  Aug 01, 2013 9:27 AM By Daniela Forte

Having video on your ecommerce site is the perfect selling tool, it not only will boost conversion rates, but also customer satisfaction, according to Dr. Melody King, vice president of marketing and sales for Treepodia.

An Inside Look into Social Sharing and Social Logins  Jul 30, 2013 10:12 AM By Erin Lynch

Thanks to laptops, smartphones and tablets, consumers are constantly connected no matter where they are. Which could be one of the main reasons why social sharing and social logins are becoming more popular among shoppers. Take a look at this infographic from Gigya to gain an inside look at how consumers use their social identities across the web and mobile devices.

Readiness Checklist for Social Media Analytics  Jul 29, 2013 8:38 PM By Don DeLoach

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social data.

3 Steps to Keep Pace with “Sell Anywhere” Trend  Jul 24, 2013 12:12 PM By Jesse Ness

As e-commerce continues to evolve, it is clear that much of the success is due to operating storefronts on multiple sites. Adopting this “sell-anywhere” approach will help you realize a meaningful impact on your bottom line.

Why Email Marketing’s Significant Growth Continues  Jul 12, 2013 11:02 AM By Daniela Forte

Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.






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