Social ARCHIVE

Preparing for Social Media Mishaps  Jun 10, 2013 12:10 PM By Erin Lynch

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.

The Social, Local, and Mobile Mom  Jun 06, 2013 3:59 PM By Erin Lynch

Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.

Rakuten’s Non-traditional Business Model  Jun 05, 2013 12:27 PM By Daniela Forte

CEO and chairman, Hiroshi Mikitani, explained the non-traditional business model at Rakuten during the IRCE conference this week and reminded attendees while it’s easy to get stuck in the technology of your business, it really is all about your customers.

Why Social Media Logins Matter to Retailers  Jun 05, 2013 9:49 AM By Erin Lynch

A new trend that is building steam throughout the ecommerce world is allowing fans and followers of your brand to log on to your site with their Facebook or Twitter profiles. In this infographic from the Social Annex you will learn how social logins are quickly becoming the backbone to onsite engagement and boosting conversion rates for many online retailers.

Herschell Gordon Lewis: The Difference Between Social and Sociable  Jun 02, 2013 9:28 PM By Herschell Gordon Lewis

Too much time has passed for any of us to think of social media with the same attitudes we had when they first burst upon the communications horizon. Now, after the inevitable transition to a commercial posture, the “social” label is silly. As a medium, Facebook is no more social than conventional email.

Gain Brand Loyalty through Social Media  May 29, 2013 6:58 PM By Erin Lynch

Imagine if you can introduce your brand to just some of the 1.1 billion users on Facebook, 500 million users on Twitter, or the 225 million people using LinkedIn. According to this infographic by Social Annex, you can and it’s all about customer loyalty programs.

Social Sharing Drives Sales  May 23, 2013 5:22 PM By Daniela Forte

The question remains whether social sharing drives sales for ecommerce sites, Addshoppers analyzed $5,000,000 worth of ecommerce transactions influenced by the AddShoppers social commerce platform, this infographic by Addshoppers shows insights from thousands of merchants ranging from mom and pop to household brands.

Retailers Getting More Out of Pinterest  May 22, 2013 6:58 PM By Daniela Forte

Pinterest has upped the IQ of its pins so that retailers can get more out of pinning and in turn, it can drum up sales, according to an article by Venturebeat.com.

Social Media Use Expected to Rise in Contact Centers  May 22, 2013 6:22 PM By Erin Lynch

While a focus on social media initiatives seems to be lacking in most contact centers as of late, a new Deloitte study has found that the use of social media is expected to rise within the next 24 months.

How to Improve Social Marketing Automation  May 22, 2013 3:23 PM By Daniela Forte

Using social media as a marketing strategy is important for both B2B and B2C companies. Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com. According to the blog post, marketing automation has been criticized as being impersonal and is directly at odds with the concept of personally interacting with your audience using social media.






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