Social ARCHIVE

Amazon Launches Gift Card Program with Facebook  Jun 19, 2013 11:55 AM By Erin Lynch

Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.

Facebook Remains Popular Among Merchants  Jun 17, 2013 4:45 PM By Daniela Forte

The use of Facebook and Twitter may have peaked over the past year, with Facebook remaining the most popular social media site used by merchants at 86.9% followed by Twitter at 71.4%, according to results from Multichannel Merchant’s MCM Outlook 2013 report on Ecommerce. Both of these percentages are flat compared to the 2012-13 survey figures.

Retailers Looking to Spend Big on Tech  Jun 17, 2013 4:04 PM By Daniela Forte

Retail executives are expected to spend capital in 2013 to expand growth in some key areas including technology over the next year. Furthermore, social media, mobile along with online promotions and coupons are the technology-related trends having a significant impact on the retail industry in 2013, according to the 2013 Retail Outlook Survey by KPMG LLP.

Cyber Weekend Customers Come Ready to Buy  Jun 17, 2013 3:13 PM By Tim Parry

Even if you don’t sell products geared toward the Black Friday-Cyber Monday crowd, you need to have your ecommerce site in top shape ahead of the holiday rush. Shoppers who come to Party Supplies Delivered come ready to buy, and that leads to its highest conversion rates of the year.

Mastering Fcommerce in an Ecommerce World  Jun 12, 2013 11:36 AM By Erin Lynch

One of the hardest things to master when it comes to Facebook for retailers is successfully establishing an ecommerce presence on Facebook. Retailers have tried it throughout the globe but very few have seen standout results.

How to React to 5 Changing Online Consumer Behaviors  Jun 12, 2013 10:40 AM By Sheridan Orr

Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.

The Contact Center of the Future  Jun 11, 2013 11:09 AM By Erin Lynch

Smartphones, tablets, and social media sites such as Facebook and Twitter not only have transformed the way consumers shop but they have also changed the face of the contact center. It’s no longer a world of customer representatives but now a world of universal agents.

Making the Most of Social Media Engagement  Jun 10, 2013 1:50 PM By Erin Lynch

When it comes to successfully creating a social media presence for your brand, consumer interaction is key. Unfortunately, as this infographic from Reach Local points out, not every fan or follower engages the same exact way. Check out the seven most popular social media fans and the best ways to engage with them.

Preparing for Social Media Mishaps  Jun 10, 2013 12:10 PM By Erin Lynch

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.

The Social, Local, and Mobile Mom  Jun 06, 2013 3:59 PM By Erin Lynch

Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.






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