Social ARCHIVE

How to Reach the Constantly Connected Digital Shopper  Jul 02, 2013 10:10 AM By Erin Lynch

The modern day consumer is constantly connected no matter where they shop. It could be by using their smartphone to showroom in store, reading an email on a mobile device, or by interacting with a brand on Facebook. Even though a consumer is always connected to the digital world, it doesn’t necessarily mean they are connecting with your brand the way you’d like.

Video Adds Value to Ecommerce Marketing  Jul 01, 2013 12:48 PM By Dr. Melody King

Video can be used to promote products after people have visited your site and/or placed an order, with an incentive to make another purchase. It can also be used to attract visitors to your site as they’re surfing the web or conducting web searches for specific items.

Social Media Contributes to Steady Ecommerce Growth  Jun 28, 2013 2:13 PM By Daniela Forte

U.S. online retail sales are expected to reach $370 billion by 2017. Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing social media, according to this infographic by National Positions.

Brands Head to Social Media for #Equality  Jun 27, 2013 10:38 AM By Erin Lynch

After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.

One Step Ahead Appeases Facebook Backlash Over Acquisition  Jun 26, 2013 1:41 PM By Erin Lynch

Comments questioning your customer service, your business ethics, and your inability to complete orders are not what you want to see on your Facebook page. In fact, it could ruin brand engagement and customer trust.

What Instagram Video Will Mean for Merchants  Jun 21, 2013 11:27 AM By Daniela Forte

On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.

Twitter Reacts to Zimmer’s Termination  Jun 20, 2013 1:49 PM By Erin Lynch

Customers and fans of Men’s Wearhouse took to Twitter this week to express their displeasure in the retailer’s decision to fire founder and Executive Chairman George Zimmer. Here are some of their tweets.

Amazon Launches Gift Card Program with Facebook  Jun 19, 2013 11:55 AM By Erin Lynch

Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card.

Facebook Remains Popular Among Merchants  Jun 17, 2013 4:45 PM By Daniela Forte

The use of Facebook and Twitter may have peaked over the past year, with Facebook remaining the most popular social media site used by merchants at 86.9% followed by Twitter at 71.4%, according to results from Multichannel Merchant’s MCM Outlook 2013 report on Ecommerce. Both of these percentages are flat compared to the 2012-13 survey figures.

Retailers Looking to Spend Big on Tech  Jun 17, 2013 4:04 PM By Daniela Forte

Retail executives are expected to spend capital in 2013 to expand growth in some key areas including technology over the next year. Furthermore, social media, mobile along with online promotions and coupons are the technology-related trends having a significant impact on the retail industry in 2013, according to the 2013 Retail Outlook Survey by KPMG LLP.






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