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SocialAug 06, 2013 4:49 PM By Daniela Forte
Clothing and accessories merchant The Children’s Place apologized on social media this week for what many considered an offensive message on a girls’ t-shirt (See a sampling of tweets from outraged consumers here).
SocialAug 01, 2013 9:27 AM By Daniela Forte
Having video on your ecommerce site is the perfect selling tool, it not only will boost conversion rates, but also customer satisfaction, according to Dr. Melody King, vice president of marketing and sales for Treepodia.
SocialJul 30, 2013 10:12 AM By Erin Lynch
Thanks to laptops, smartphones and tablets, consumers are constantly connected no matter where they are. Which could be one of the main reasons why social sharing and social logins are becoming more popular among shoppers. Take a look at this infographic from Gigya to gain an inside look at how consumers use their social identities across the web and mobile devices.
SocialJul 29, 2013 8:38 PM By Don DeLoach
The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social data.
SocialJul 24, 2013 12:12 PM By Jesse Ness
As e-commerce continues to evolve, it is clear that much of the success is due to operating storefronts on multiple sites. Adopting this “sell-anywhere” approach will help you realize a meaningful impact on your bottom line.
SocialJul 12, 2013 11:02 AM By Daniela Forte
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
SocialJul 10, 2013 11:27 AM By Daniela Forte
Home goods retailer Wayfair.com has joined forces with Quill a B2B office provider, to offer a selection of home and office products on Quill.com, according to a press release.
SocialJul 10, 2013 11:12 AM By Erin Lynch
When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.
SocialJul 09, 2013 11:38 AM By Daniela Forte
Merchants are going beyond the domestic borders and thinking globally when it comes to selling their products. Here’s what Craig Reed, vice president of global commerce for Pitney Bowes, said in an interview at IRCE 2013 about selling internationally.
SocialJul 02, 2013 3:17 PM By Erin Lynch
Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.