Sporting Goods

SILVER: Print Channel

L.L. Bean, Outdoor Gear and Clothing, Winter 2008

There’s nothing like snowshoeing in the mountains on a clear winter day. And the aspirational cover on this L.L. Bean catalog makes it clear that when you’re clad in Bean’s technical winter apparel — and, of course, treading on Bean snowshoes — you won’t get cold or wet.

WHY IT WON A SILVER AWARD: This catalog brings to the table “an outstanding selection of products covering all categories,” said one judge. “The broad and deep winter catalog includes plenty of gear in addition to apparel. This is what Bean is all about.”

And when it comes to design and production, there is “an excellent balance between heros and individual product presentations,” said a panelist, who also lauded Bean’s “outstanding presentation of product color selection.”

WHY IT DIDN’T WIN A GOLD AWARD: Some judges preferred the back cover photo, which depicts children sledding down a snowy hill, to the front. On the front cover, “The white print at the bottom is lost in the snow,” said one judge. — MD

Director: Don Oakes

Designers: Erica Eysenbach, Andrea Kolpack

Creative directors: Jenna Klein Jonsson, Marcia Minter

Marketing director: Nancy Dynan-Fischman

Print/production director: Jason Kendeigh

Copywriter: Leslie Gomes

Copy manager: Craig Fessler

Art directors: Betty Fuller, Greg Gorman

Printer/color separator/prepress provider: Quad Graphics

List broker: Millard Group

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.