SILVER: Print Channel
L.L. Bean, Outdoor Gear and Clothing, Winter 2008
There’s nothing like snowshoeing in the mountains on a clear winter day. And the aspirational cover on this L.L. Bean catalog makes it clear that when you’re clad in Bean’s technical winter apparel — and, of course, treading on Bean snowshoes — you won’t get cold or wet.
WHY IT WON A SILVER AWARD: This catalog brings to the table “an outstanding selection of products covering all categories,” said one judge. “The broad and deep winter catalog includes plenty of gear in addition to apparel. This is what Bean is all about.”
And when it comes to design and production, there is “an excellent balance between heros and individual product presentations,” said a panelist, who also lauded Bean’s “outstanding presentation of product color selection.”
WHY IT DIDN’T WIN A GOLD AWARD: Some judges preferred the back cover photo, which depicts children sledding down a snowy hill, to the front. On the front cover, “The white print at the bottom is lost in the snow,” said one judge. — MD
Director: Don Oakes
Designers: Erica Eysenbach, Andrea Kolpack
Creative directors: Jenna Klein Jonsson, Marcia Minter
Marketing director: Nancy Dynan-Fischman
Print/production director: Jason Kendeigh
Copywriter: Leslie Gomes
Copy manager: Craig Fessler
Art directors: Betty Fuller, Greg Gorman
Printer/color separator/prepress provider: Quad Graphics
List broker: Millard Group