Tea shopping with no sympathy

Everybody wants to provide good customer service, but sometimes overattentive and know-it-all salespeople can be annoying. Blogger Michael DiMarco (aka The Essential Bastard) has some harsh words for teas retailer Teavana.

The last thing I need when purchasing tea is a bunch of overeager salespeople on my back trying to upsell their expensive kettles and micro infusers. If Earl Grey is the stated goal, any attempts at shoving a jasmine oolong down my throat for twice the cost is an exercise in futility, not to mention curious pretention.

This is, after all, a tea emporium, not a used car lot. Yet still I struggle with imperious salespeople, descending on me like a swarm of malaria-carrying mosquitoes in some equatorial backwater.

The fact is, I don’t care what kind of herbal root extract is in this tea you’re trying to push on me, or how it was harvested and fertilized. I just want what I came in for — which does not include a nonoxidized Silver Tip or a Darjeeling that requires a Swiss Bank tap with each sip.

And what happened to the customer always being right? How dare you impose $14 tea storage tins upon your shoppers, then chide me with a lecture on leaf wilting when I gently request bagged tea.

The tea will age fine in sealed bags. It’s not going to be stockpiled in a bomb shelter for sustenance 50 years forward. Enough already!

Maybe this is why I prefer coffee.


Let us know how we’re doing.

Send us any comments on recent articles or issues, or perhaps a multichannel shopping tale you’d like to share.


E-mail: melissa.dowling@penton.com

Phone: 203-358-9900

Fax: 203-358-5823

Letter: 11 River Bend Drive South, Box 4949 Stamford, CT 06907

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.