Third Wave Marketing Partners with ShopNBC

New York–Third Wave Marketing has partnered with the home shopping network ShopNBC (formerly ValueVision International) and its online arm, ShopNBC.com. The partnership between the cataloger, whose titles include Bright-Life and Healthhouse, and ShopNBC allows for the shopping channel to develop programming to showcase the cataloger’s top-selling items, as well as exclusive, custom-made products for ShopNBC. Third Wave’s programming segments, which debut later this summer, will feature home decor, kitchenware, apparel, and health and beauty items.