Vera Bradley Gets Playful

WE’D NEVER REALLY SEEN THE VERA BRADLEY CATALOG, so when the fabric handbags and accessories merchant’s Summer 2010 edition arrived, we were surprised to find two paper dolls bound into the inside spread. “Say ‘Hello’ to Emma and Veronica!” begins the copy for the dolls. “Our paper dolls are back and ready for summer at the seashore. Your favorite little girl will love creating new adventures with their punch-out wardrobes and adorable beach cabana…” Now, Vera Bradley’s isn’t a real catalog in that you can’t order goods from it. But it’s real luxurious — oversize format, cardboard-like paper stock, full-bleed photography. So if you’re going to spend a bundle on production anyway, we guess the paper dolls are a nice touch.

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