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VideoApr 22, 2015 12:00 PM By Patrick Hopf
A well-executed, targeted video ad campaign can open up new opportunities for a brand in consumer engagement and deep messaging, beyond what had been possible in traditional display.
VideoMar 17, 2015 10:52 AM By MCM Staff
The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.
VideoJun 26, 2014 4:07 PM By Daniela Forte
Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.
VideoMar 18, 2014 2:06 PM By Erin Lynch
The United States Postal Service’s Priority Mail will soon be hitting a theater near you after scoring a major product endorsement in Sony Picture’s highly anticipated summer blockbuster “The Amazing Spider-Man 2.”
VideoMar 16, 2014 8:47 PM By MCM Staff
Leading retailers including Zappos and Old Spice are known for their online videos, but more often than not, brands are missing out on this critical element of their content strategy.
VideoMar 16, 2014 8:34 PM By Dr. Melody King
Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?
VideoFeb 17, 2014 3:32 PM By Dr. Melody King
Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.
VideoFeb 07, 2014 7:40 AM By Tim Parry
He’s got 3 Super Bowl rings and he’s danced with the stars. And at Operations Summit 2014, Emmitt Smith will outline the principles that helped him become a winner on and off the football field – and how you too can develop the focus it takes to be the best personally and to be part of the best operations team.
VideoDec 20, 2013 2:40 PM By Dr. Melody King
Many online retailers are discovering the role video can play in enhancing their customer service program, while also helping reduce costs in this area. Here are five ways you can incorporate video into your website to strengthen your customer service, and avoid having small issues flare up into major PR and social media nightmares.
VideoSep 28, 2013 6:39 PM By Dr. Melody King
Getting your videos decked out for the holidays is fairly effortless and takes little time. Here are a few suggestions to get you started.