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Video ARCHIVE

Gelb Music Sees Success with Ecommerce Focus  Jul 01, 2015 3:00 PM By Mike O'Brien

Gelb Music of Redwood City, CA has seen great success in a tough business environment by doubling down on its ecommerce and digital marketing efforts.

The 2015 Video Marketing Cheat Sheet  Jun 10, 2015 1:46 PM By Daniela Forte

With 7 billion videos watched on Facebook and YouTube each year, the message is clear that customers want video. See why video is an important marketing strategy and how to make it beneficial for your business.

Best Practices in Direct Response Video Ads: Hidden in Plain Sight  Apr 22, 2015 12:00 PM By Patrick Hopf

A well-executed, targeted video ad campaign can open up new opportunities for a brand in consumer engagement and deep messaging, beyond what had been possible in traditional display.

4 Key Findings From the 2014 Video Commerce Benchmarks Report  Mar 17, 2015 10:52 AM By MCM Staff

The year 2014 was the biggest year ever for online video viewing. More than ever, shoppers engaged with video to help them make purchase decisions and were more likely to buy after viewing. Here are the four key findings from the 2014 Video Commerce Benchmarks Report, produced by Invodo.

Sigma Incorporates Video for Product Differentiation  Jun 26, 2014 4:07 PM By Daniela Forte

Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.

USPS Teams Up with Sony Pictures to Promote The Amazing Spider-Man 2  Mar 18, 2014 2:06 PM By Erin Lynch

The United States Postal Service’s Priority Mail will soon be hitting a theater near you after scoring a major product endorsement in Sony Picture’s highly anticipated summer blockbuster “The Amazing Spider-Man 2.”

The Power of Video for Small Business  Mar 16, 2014 8:47 PM By MCM Staff

Leading retailers including Zappos and Old Spice are known for their online videos, but more often than not, brands are missing out on this critical element of their content strategy.

Pinterest Rapidly Becoming a Marketer-Friendly Haven for Product Videos  Mar 16, 2014 8:34 PM By Dr. Melody King

Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?

Reach Facebook Users with New Autoplay Video  Feb 17, 2014 3:32 PM By Dr. Melody King

Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.

Operations Summit Keynoter Emmitt Smith Cowboys Up on CNN  Feb 07, 2014 7:40 AM By Tim Parry

He’s got 3 Super Bowl rings and he’s danced with the stars. And at Operations Summit 2014, Emmitt Smith will outline the principles that helped him become a winner on and off the football field – and how you too can develop the focus it takes to be the best personally and to be part of the best operations team.






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