Getting your videos decked out for the holidays is fairly effortless and takes little time. Here are a few suggestions to get you started.
With the holidays steadily approaching, it is important to just get a video online to boost conversion rates for your retail business. This is the advice Simon Mutlu, vice-president of sales for LiveClicker,offered during a recent interview.
What’s the implication of these developments for merchants? It tells you that online services recognize that users are very excited about both watching videos and creating them. The fact that two of the most popular social communities are welcoming video speaks volumes.
U.S. online retail sales are expected to reach $370 billion by 2017. Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing social media, according to this infographic by National Positions.
On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.
Nearly 40% (39.8%) of merchants say they plan to add product videos to their ecommerce sites in 2013, according to findings from Multichannel Merchant’s MCM Outlook 2013 report on ecommerce. Click through for more findings, and to download the complimentary report.
It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.
In order to maximize the value of digital experiences, marketers need to embrace one of the most effective ways to shape customer experience: well-placed, well-timed, online videos.