Video: Why Personalized Product Recommendations Matter

A personalized product recommendation on an e-commerce site can be like that candy bar rack at a checkout aisle. If the product is there, and it piques the buyer’s interest, then the items per transaction may grow.

Here’s Chip Overstreet, vice president/marketing of MyBuys, demonstrating the use of personalized product recommendations on the Wine Enthusiast e-commerce site.

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