How Marketers Are Abusing Emails  Nov 16, 2015 10:31 AM By Kurt Heinemann

Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it.

Why Mobile-Optimized Emails Won’t Be Enough for Retailers This Holiday Season  Nov 12, 2015 12:02 PM By Cynthia Price

If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.

Get Ready for Black Friday and Cyber Monday Week 2015  Oct 09, 2015 11:55 AM By Daniela Forte

Black Friday and Cyber Monday Week isn’t too far away, so what can we learn from holiday 2014 when it comes to email performance that we can take with us as we enter holiday 2015?

It’s a New World for Email Marketing Holiday Campaigns  Sep 25, 2015 2:08 PM By Alyssa Nahatis

Hopefully, your holiday email marketing plan is well underway. You can’t do too much planning for those important shopping days for all the upcoming holidays.

How Cultures for Health Nurtures Its Browsers Back to Buy  Sep 23, 2015 1:44 PM By Daniela Forte

Cultures for Health, a real food merchant, brought its customers back to purchase after the company implemented a shopping cart abandonment solution. See what results they gained from the solution.

4 Essential (and Simple!) Holiday Planning To-Dos  Sep 18, 2015 1:02 PM By Jim Davidson

No matter where you are in your planning, there are ways to ensure your 2015 holiday season truly sparkles. Here are four to-dos for your holiday planning strategy.

3 Email Tips to Help Retailers Get Ahead of the Holiday Game  Sep 18, 2015 10:48 AM By Christopher Lester

For retailers, the next three months have the power to make or break your entire year: 40% of annual retail sales are concentrated in the holiday season. With these three tips see how you can get ahead of the holiday season.

10 Creative Ideas to Boost Your Holiday Email Campaigns  Sep 15, 2015 10:58 AM By Miles Williams

The holidays are just around the corner. For retailers, email is a tried and true channel for driving engagement and revenues for holiday campaigns. Here are 10 strategic and creative tips to spark ideas for your own holiday planning.

How Instagram Images Enrich the Email Experience  Sep 04, 2015 1:33 PM By Daniela Forte

Social media is an active channel for marketers, in fact, 76% of emails today contain a social media button, while only 14% of emails contain social images. See how marketers can better leverage Instagram images for their brand.

Belk Sees Success with Back-to-School Sweepstakes  Sep 03, 2015 9:34 AM By Daniela Forte

Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.

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