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Email ARCHIVE

Bass Pro Shops Goes Fishing with Social Media  Jun 19, 2015 10:34 AM By Daniela Forte

Bass Pro Shops is asking its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program. See what else Bass Pro Shops is doing to bring more awareness to the outdoors.

Wine Enthusiast Raises the Bar on its Email Program  May 28, 2015 11:38 AM By Daniela Forte

Wine Enthusiast, a wine accessories and gift retailer, has upped the ante on its email program by adding a new window shopping functionality. See how this will benefit its email program.

Personalizing the Email Experience  May 27, 2015 10:16 AM By Tim Parry

Personalized emails should go beyond “Dear, John,” but not be too creepy, says Thomas E. Smith, president of Goldcoast Consulting Group. See what ways you can personalize the email experience.

Email Marketing: Three Tips for Better Engagement  Apr 28, 2015 1:58 PM By Igor Polevoy

While it may seem daunting for retailers to keep up with the ever-changing marketing channels, there is one that proves ROI and captures consumer attention: email. See how retailers are leveraging their email marketing channels.

Spring Cleaning Can Bring New Life to your Email Marketing  Apr 24, 2015 10:31 AM By Alyssa Nahatis

During the flurry of holiday promotions, your email marketing lists can hide a lot of clutter and “dirty data,” that can result in some serious consequences.

3 Ways to Maximize the Mobile Inbox  Apr 20, 2015 10:30 AM By Jim Davidson

It’s easy to overthink and overcomplicate mobile optimization initiatives. New devices are being introduced all of the time. Here are three ways to maximize the mobile inbox.

What Are You Waiting For? Hurry Up and Get That Second Purchase  Apr 08, 2015 10:17 AM By Donna Fulmer

Most online retailers are painfully aware of the fact that, on average, only 15% of first-time purchasers will return to purchase again, so getting the second sale is crucial. See how you can fully utilize your email campaigns.

Retailers Jump on April Fools’ Day Bandwagon  Apr 01, 2015 2:08 PM By Daniela Forte

Several retailers jumped on the April Fools Day bandwagon in its email marketing promotions and other channels. See what they did to celebrate the day of pranks.

3 Slices of Pi Day Emails  Mar 15, 2015 10:26 AM By Tim Parry

My Pi Day inbox made Managing Editor Tim Parry sigh, and it made him cry. Tim only received three Pi Day offers from retailers on March 14, 2015 (the biggest Pi Day celebration of the century). Make that 3.14159265359 emails if you throw in the one he got from Uno Pizzeria & Grill. Here’s who talked nerdy to Tim.

3 Tips to Beat the Creep Factor  Feb 24, 2015 8:39 AM By Jim Davidson

Retailers are encouraged to set up automated emails that are triggered throughout the purchase path and a post-purchase email series to extend engagement after an order has been submitted. But if you’re not careful, this is where you can begin to creep out your customers.






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