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Email ARCHIVE

The Cost of Annoying Your Customers With Email  May 04, 2016 1:52 PM By Daniela Forte

Are you annoying your customers with a ton of email and not making it a personalized experience for them? This infographic highlights the cost of annoying your customers with email.

29 Creative Leap Day Emails to Drive Ecommerce Sales  Feb 29, 2016 1:38 PM By Tim Parry

Leap Day comes but once every FOUR years… So in theory, retailers had 4 years since Leap Day 2012 to figure out their next Leap Day marketing plan. Either way, it made Leap Day a new selling holiday, as savvy merchants looked to take advantage of the extra day. Here are 29 good and not-so-good Leap Day emails sent to Multichannel Merchant staff members, and what made them want to click away.

Personalize Your Messages Without Stalking Your Customer  Feb 11, 2016 10:20 AM By Susan Wall

Emails jamming up a shoppers inbox are often ignored and one of the best ways to grab a shopper’s attention is by using segmentation to personalize messages that make a visitor feel as thought their web experience was designed just for them. Here are tips to personalize emails for your consumers.

6 Tips to Improve Email Marketing Deliverability in 2016  Feb 02, 2016 1:29 PM By Paul Kincaid-Smith

As U.S. email marketing delivery rates have dropped 10%, from 87% in 2014 to to 76% percent in 2015, email marketing has become harder to reach in 2016. Here are six tips that will improve your email marketing efforts for the year.

3 Trends in Retail Email Marketing to Watch in 2016  Jan 13, 2016 2:34 PM By Garin Hobbs

For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store.

4 Steps to Rekindle the Spark in 2016  Dec 30, 2015 2:23 PM By Jim Davidson

With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.

5 Last-Minute Holiday Marketing Tips for Online Marketers  Dec 21, 2015 2:26 PM By Chris Birkholm

With the holidays upon us, the clock is ticking through another deal-packed season of online commerce. Here are five last minute holiday marketing tips you can still launch on your site to amp up your online sales this holiday season.

How Marketers Are Abusing Emails  Nov 16, 2015 10:31 AM By Kurt Heinemann

Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it.

Why Mobile-Optimized Emails Won’t Be Enough for Retailers This Holiday Season  Nov 12, 2015 12:02 PM By Cynthia Price

If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.

Get Ready for Black Friday and Cyber Monday Week 2015  Oct 09, 2015 11:55 AM By Daniela Forte

Black Friday and Cyber Monday Week isn’t too far away, so what can we learn from holiday 2014 when it comes to email performance that we can take with us as we enter holiday 2015?






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