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Email ARCHIVE

The Beauty of Browse Data  Sep 16, 2014 11:55 AM By Ross Kramer

On average, about 97% of the visitors to a retailer’s website leave without making a purchase.

How Ecommerce Marketers Are Creeping Out Consumers  Sep 09, 2014 11:07 AM By Daniela Forte

Ecommerce marketers are personalizing their marketing efforts more than ever these days, but are they creeping out their consumers in the process?

What’s in your Holiday Toolkit?  Aug 25, 2014 1:48 PM By Ross Kramer

Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?

Email Acquisition Tactics That Actually Work  Jul 07, 2014 6:50 AM By Tim Parry

Although a healthy and growing email list is one of every email marketer’s top priorities, there are only a few acquisition tactics that are truly effective. The following tips will help you to make the most them.

Listrak CEO Ross Kramer on Email Marketing, IRCE Debut  Jun 04, 2014 9:47 AM By Tim Parry

Ross Kramer talks with Multichannel Merchant about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned carts… and he gives us a sneak peek at his IRCE session on email marketing.

CASL vs. CAN-SPAM | A Tale of the Tape  May 31, 2014 1:42 PM By Tim Parry

Just because your email marketing messages are compliant with CAN-SPAM laws does NOT mean you care complient with the Canadian Anti-Spam Law (CASL), which goes into effect on June 1.

National Geographic Shifts to a Targeted Email Strategy  May 28, 2014 5:38 PM By Daniela Forte

National Geographic saw a boost in year-over-year email response rates after it decreased its emailing frequency and increased its focus on modeling.

David’s Bridal Reaches Brides On the Go – Digitally  May 27, 2014 4:32 PM By Daniela Forte

David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.

Isaac Mizrahi and the Omnichannel Experience  May 22, 2014 11:19 AM By Daniela Forte

Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.

How Alex and Ani Spreads Positive Energy Across Multiple Platforms  May 21, 2014 11:21 AM By Daniela Forte

The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.






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