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Email ARCHIVE

Email Marketing: Three Tips for Better Engagement  Apr 28, 2015 1:58 PM By Igor Polevoy

While it may seem daunting for retailers to keep up with the ever-changing marketing channels, there is one that proves ROI and captures consumer attention: email. See how retailers are leveraging their email marketing channels.

Spring Cleaning Can Bring New Life to your Email Marketing  Apr 24, 2015 10:31 AM By Alyssa Nahatis

During the flurry of holiday promotions, your email marketing lists can hide a lot of clutter and “dirty data,” that can result in some serious consequences.

3 Ways to Maximize the Mobile Inbox  Apr 20, 2015 10:30 AM By Jim Davidson

It’s easy to overthink and overcomplicate mobile optimization initiatives. New devices are being introduced all of the time. Here are three ways to maximize the mobile inbox.

What Are You Waiting For? Hurry Up and Get That Second Purchase  Apr 08, 2015 10:17 AM By Donna Fulmer

Most online retailers are painfully aware of the fact that, on average, only 15% of first-time purchasers will return to purchase again, so getting the second sale is crucial. See how you can fully utilize your email campaigns.

Retailers Jump on April Fools’ Day Bandwagon  Apr 01, 2015 2:08 PM By Daniela Forte

Several retailers jumped on the April Fools Day bandwagon in its email marketing promotions and other channels. See what they did to celebrate the day of pranks.

3 Slices of Pi Day Emails  Mar 15, 2015 10:26 AM By Tim Parry

My Pi Day inbox made Managing Editor Tim Parry sigh, and it made him cry. Tim only received three Pi Day offers from retailers on March 14, 2015 (the biggest Pi Day celebration of the century). Make that 3.14159265359 emails if you throw in the one he got from Uno Pizzeria & Grill. Here’s who talked nerdy to Tim.

3 Tips to Beat the Creep Factor  Feb 24, 2015 8:39 AM By Jim Davidson

Retailers are encouraged to set up automated emails that are triggered throughout the purchase path and a post-purchase email series to extend engagement after an order has been submitted. But if you’re not careful, this is where you can begin to creep out your customers.

Using Email to Close the Smartphone, Browse-To-Buy Gap  Feb 14, 2015 1:56 PM By Loren McDonald

A key approach to solving the low smartphone conversions rate challenge is to better leverage the email channel, which is typically the number one activity on smartphones. Here are four tips to start testing and tweaking so you’ve got your program optimized and ready for the 2015 holiday season.

Belk’s Holiday Sweepstakes Sees Great Success in Mobile and Email  Feb 12, 2015 2:18 PM By Daniela Forte

Over the holiday season, Belk launched its Santa Baby Sweepstakes which generated the greatest number of email and mobile opt-ins among other Belk sweepstakes in 2013 and 2014. See more results from the sweepstakes.

3 Email Marketing Techniques for the Evolving Inbox  Feb 05, 2015 10:12 AM By Ryan Harris

Email still reigns as supreme as the primary method of communication among marketers. Here are three email marketing techniques for the evolving inbox.






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