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Email ARCHIVE

Naughty to Nice: How to Recover from those Holiday Email Issues  Oct 20, 2014 12:19 PM By Jasmine Brown

As a retailer, you know you need to push your email marketing to the limits during the holiday season. But what can you do to avoid and recover from email deliverability woes?

China a Hotspot for Merchants, but Email Deliverability is Bad  Oct 12, 2014 11:12 AM By Tim Parry

China may be a hot spot for U.S.-based merchants, but emails deliverability to consumers there are more than likely not reaching the intended recipient. Here’s a look at other places U.S.-based senders are having a hard time reaching, and what they need to do to improve deliverability rates.

6 Un-Merry Mobile Email Mistakes  Oct 09, 2014 12:22 PM By Jim Davidson

You may not have the time and resources to commit to a pre-holiday responsive design email overhaul, but with the full frenzy of the holiday season still a few weeks away, you do have time to ensure your mobile users have a fun and functional inbox experience by avoiding these un-merry mobile mistakes.

The Beauty of Browse Data  Sep 16, 2014 11:55 AM By Ross Kramer

On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.

How Ecommerce Marketers Are Creeping Out Consumers  Sep 09, 2014 11:07 AM By Daniela Forte

Ecommerce marketers are personalizing their marketing efforts more than ever these days, but are they creeping out their consumers in the process?

What’s in your Holiday Toolkit?  Aug 25, 2014 1:48 PM By Ross Kramer

Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?

Email Acquisition Tactics That Actually Work  Jul 07, 2014 6:50 AM By Tim Parry

Although a healthy and growing email list is one of every email marketer’s top priorities, there are only a few acquisition tactics that are truly effective. The following tips will help you to make the most them.

Listrak CEO Ross Kramer on Email Marketing, IRCE Debut  Jun 04, 2014 9:47 AM By Tim Parry

Ross Kramer talks with Multichannel Merchant about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned carts… and he gives us a sneak peek at his IRCE session on email marketing.

CASL vs. CAN-SPAM | A Tale of the Tape  May 31, 2014 1:42 PM By Tim Parry

Just because your email marketing messages are compliant with CAN-SPAM laws does NOT mean you care complient with the Canadian Anti-Spam Law (CASL), which goes into effect on June 1.

National Geographic Shifts to a Targeted Email Strategy  May 28, 2014 5:38 PM By Daniela Forte

National Geographic saw a boost in year-over-year email response rates after it decreased its emailing frequency and increased its focus on modeling.






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