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Email ARCHIVE

Why Post-Purchase Marketing Is So Important  Jul 21, 2016 11:26 AM By Greg Zakowicz

Many retailers don’t craft specific messages specifically for recent purchasers, or they fail to suppress them from receiving promotional messages after a purchase. But this post-purchase period is a time when consumers are likely to be most receptive to your messaging. So why waste this opportunity by sending the same standard messages. Here are ways to engage the customer post purchase.

How to Delight Customers with a Subscription Services Approach  Jun 22, 2016 12:16 PM By Daniela Forte

Are you thinking about using a subscription-based approach to drive sales and increase customer loyalty? There are several factors to consider with this type of business model in order achieve success with your brand. Take a look at how one brand is doing right for its subscribers.

Anniversaries Aren’t Just for Couples: Build Lifetime Value with Automated Offers  Jun 01, 2016 10:30 AM By Greg Zakowicz

Retailers are constantly looking for simple, automated lifecycle messages that not only contribute to their bottom line, but also re-engage subscribers. The usual suspects – birthday and re-engagement messages – are common. See what ways you can engage customers.

The Cost of Annoying Your Customers With Email  May 04, 2016 1:52 PM By Daniela Forte

Are you annoying your customers with a ton of email and not making it a personalized experience for them? This infographic highlights the cost of annoying your customers with email.

29 Creative Leap Day Emails to Drive Ecommerce Sales  Feb 29, 2016 1:38 PM By Tim Parry

Leap Day comes but once every FOUR years… So in theory, retailers had 4 years since Leap Day 2012 to figure out their next Leap Day marketing plan. Either way, it made Leap Day a new selling holiday, as savvy merchants looked to take advantage of the extra day. Here are 29 good and not-so-good Leap Day emails sent to Multichannel Merchant staff members, and what made them want to click away.

Personalize Your Messages Without Stalking Your Customer  Feb 11, 2016 10:20 AM By Susan Wall

Emails jamming up a shoppers inbox are often ignored and one of the best ways to grab a shopper’s attention is by using segmentation to personalize messages that make a visitor feel as thought their web experience was designed just for them. Here are tips to personalize emails for your consumers.

6 Tips to Improve Email Marketing Deliverability in 2016  Feb 02, 2016 1:29 PM By Paul Kincaid-Smith

As U.S. email marketing delivery rates have dropped 10%, from 87% in 2014 to to 76% percent in 2015, email marketing has become harder to reach in 2016. Here are six tips that will improve your email marketing efforts for the year.

3 Trends in Retail Email Marketing to Watch in 2016  Jan 13, 2016 2:34 PM By Garin Hobbs

For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store.

4 Steps to Rekindle the Spark in 2016  Dec 30, 2015 2:23 PM By Jim Davidson

With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.

5 Last-Minute Holiday Marketing Tips for Online Marketers  Dec 21, 2015 2:26 PM By Chris Birkholm

With the holidays upon us, the clock is ticking through another deal-packed season of online commerce. Here are five last minute holiday marketing tips you can still launch on your site to amp up your online sales this holiday season.






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