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Email ARCHIVE

The Top 10 Holiday Email Marketing Tips  Nov 21, 2014 12:13 PM By Aaron Beach

With the holidays around the corner the stakes for retailers have never been higher. See how to use these top 10 email marketing campaign tips to the holiday season.

Happy Birthday to Me: Gifts in My Inbox  Nov 17, 2014 11:34 AM By Ross Kramer

Having just celebrated a November birthday, I noted some trends that popular merchants are implementing to help subscribers celebrate their birthdays.

Online Retailers Lose Sales Through Irrelevant Promotions  Nov 16, 2014 7:31 AM By MCM Staff

As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.

Alex and Ani Sees Significant Lift in Email Revenue  Nov 05, 2014 4:40 PM By Daniela Forte

Jewelry and accessories retailer Alex and Ani saw a 73% lift in monthly email revenue and 36% lift in monthly revenue through using abandoned cart emails.

How Retailers Emailed In Halloween  Oct 30, 2014 11:20 AM By Ross Kramer

Halloween spending was expected to reach $7.4 billion, and it slowly has become one of the fastest-growing holidays. Here are some lessons that you can carry over for the holiday shopping season.

Top 20 Most Effective Holiday Subject Line Words  Oct 28, 2014 1:58 PM By Daniela Forte

With the increased number of emails hitting shoppers inboxes during the holiday season, having a subject line that gets readers to open your email is very important.

Avoiding Coal: 7 Ways to Lower Email Blocking Risks  Oct 27, 2014 6:57 AM By Jim Davidson

A burnt turkey. A lump of coal. An ISP block. All of these can ruin your holidays faster than a nor’easter drops snow. Here are seven things you can do to minimize deliverability risks during the holidays, and keep consumers from blocking your emails.

Naughty to Nice: How to Prepare for Holiday Email Issues  Oct 20, 2014 12:19 PM By Jasmine Brown

As a retailer, you know you need to push your email marketing to the limits during the holiday season. But what can you do to avoid and recover from email deliverability woes?

China a Hotspot for Merchants, but Email Deliverability is Bad  Oct 12, 2014 11:12 AM By Tim Parry

China may be a hot spot for U.S.-based merchants, but emails deliverability to consumers there are more than likely not reaching the intended recipient. Here’s a look at other places U.S.-based senders are having a hard time reaching, and what they need to do to improve deliverability rates.

6 Un-Merry Mobile Email Mistakes  Oct 09, 2014 12:22 PM By Jim Davidson

You may not have the time and resources to commit to a pre-holiday responsive design email overhaul, but with the full frenzy of the holiday season still a few weeks away, you do have time to ensure your mobile users have a fun and functional inbox experience by avoiding these un-merry mobile mistakes.






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