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Executive Summary: How to Improve your Email Marketing

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience, some of the age-old problems still exist. In this executive summary from Multichannel Merchant, you will learn:

  • How to make your email marketing ready for a rapidly-growing mobile audience
  • How to create compelling subject lines and calls to action
  • Why you want to continue batch-and-blast messaging as a compliment to your segmented campaigns.

Download the full report to the right.

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