NBC Gets Into Interactive Mcommerce Business

Nov 07, 2012 11:30 PM  By

NBC and American Express announced in a press release that the two have joined forces to create a content-to-commerce program allowing consumers to purchase products inspired by NBC programs directly from a mobile device.

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Multichannel Merchant
Multichannel Merchant
Multichannel Merchant
O+F Operations and Fulfillment

NBC is expected to run a series of 30-second spots beginning Nov. 7 asking viewers to download the zeebox app. The promo spots will also encourage American Express cardholders to take advantage of the $35 credit offer if they download the app, according to the release.

Each week, the release states, a new show-inspired product will be offered.

According to the release, NBC’s DailyCandy, a women’s digital brand, will curate a list of products that consumers can purchase directly from their Smartphones through the zeebox app that will be inspired by Bravo’s “Life After Top Chef,” E!’s “Fashion Police,” and Style’s “Tia & Tamera.”

Some of the “show-inspired” items, according to the release, will include fashion pieces and kitchenware.

Erin Lynch is the associate editor at Multichannel Merchant. Erin can be reached at 203-358-3755 or by emailing her at erin.lynch@penton.com. You can also follow her on Twitter at @LynchMCM or on LinkedIn.