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Email ARCHIVE

Best Practices for Getting Your Emails in the Inbox  Apr 24, 2013 12:29 AM By James Koons

With 1.5 trillion spam messages being sent daily, ISPs have shifted away from labeling bad emails as spam and instead have started rewarding good emails.

5 Tips To Improve Shopping Cart Abandonment Emails  Apr 17, 2013 9:25 PM By Daniela Forte

Is there really a decline in the response rate for shopping cart abandonment emails? In a recent blog post on etailblog.com, here are five tips to ensure your shopping cart abandonment email will not go unnoticed.

The Truth About the Best Time to Send Email  Apr 12, 2013 6:40 PM By Joe Devine

With the email analytics for hundreds of diverse ecommerce email marketers and millions of emails at our fingertips, here is how I respond to the frequent questions about the golden bullet time to send email.

3 Steps to Build Customer Relationships  Apr 12, 2013 6:29 PM By Jai Williams

As brand marketers place more time and effort into making their email marketing communications more effective, the importance of getting as close as possible to a 1:1 connection with consumers becomes readily apparent.

5 Tips for Memorable Birthday Emails  Apr 09, 2013 8:09 PM By Daniela Forte

Who doesn’t love birthday emails? Birthday emails can drive great results. Since many organizations have caught on to these automated emails, it can become difficult to cut through the clutter, according to a blog post on ExactTarget.com.

Mobile Retargeting for the 21st Century  Apr 02, 2013 3:19 PM By Erin Lynch

What was once considered an old marketing tactic has now become hip again. When it comes to mobile retargeting, take a look at AOL and you will find it’s all about persistence.

Executive Summary: How to Improve your Email Marketing  Mar 30, 2013 11:24 AM By MCM staff

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience

Leveraging the Power of Social Proof  Mar 27, 2013 9:02 PM By Ross Kramer

Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.

How to Make the Zero Moment of Truth Work for You  Mar 27, 2013 7:47 PM By Mark Simpson

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Best Practices in Combating Fraud  Mar 26, 2013 8:07 PM By Erin Lynch

Fraud is a major focus for today’s retailers. Not only will it affect your company’s bottom line, but if not handled correctly, can impact your customer’s trust in your brand.






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