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Email ARCHIVE

Executive Summary: How to Improve your Email Marketing  Mar 30, 2013 11:24 AM By MCM staff

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience

Leveraging the Power of Social Proof  Mar 27, 2013 9:02 PM By Ross Kramer

Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.

How to Make the Zero Moment of Truth Work for You  Mar 27, 2013 7:47 PM By Mark Simpson

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Best Practices in Combating Fraud  Mar 26, 2013 8:07 PM By Erin Lynch

Fraud is a major focus for today’s retailers. Not only will it affect your company’s bottom line, but if not handled correctly, can impact your customer’s trust in your brand.

5 Winning Themes for Post-Purchase Emails  Mar 20, 2013 12:38 AM By Jim Davidson

The post-purchase phase as a lifecycle in itself. From submitting the order to actually using the product, there are many opportunities for you to engage the customer to ensure there are no issues, encourage a repeat purchase and establish the foundation for long-term engagement. Here’s a look at 5 post-purchase email themes that can help you maximize this period for the customer.

Trigger Message Volume Rose in Fourth Quarter  Mar 18, 2013 4:38 PM By Daniela Forte

Trigger messages volume continues to rise seeing an increase of 73% over Q4 2011, according to a recent report by Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance and Email Institute, the Epsilon-powered email best practices destination.

Wealthy Consumers Wary of Surrendering Personal Data Online and In-Store  Mar 12, 2013 3:39 PM By Daniela Forte

Sharing personal data about yourself without knowing where it goes can be scary. Affluent consumers are hesitant in surrendering personal information when making purchases online or in-store. The Luxury Institute surveyed U.S. consumers with a minimum household income of $150,000 about their attitudes on privacy and experiences.

Executive Summary: How to Improve your Email Marketing  Mar 12, 2013 11:25 AM By MCM staff

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience

Executive Summary: How to Improve your Email Marketing  Mar 12, 2013 11:23 AM By MCM staff

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience

Talking Email With Angel Morales and Kristen Weaver  Mar 08, 2013 10:38 AM By MCM staff

Kristen Weaver of Shoe Carnival and Angel Morales of SmarterRemarketer talk about email marketing during a break at eTail West 2013. Weaver talks about how Shoe Carnival saw 29% of its email marketing revenues come via retargeting. Morales says that the more things change (targeted email messages), the more things stay the same for email marketers (batch and blast is not dead). He also explains why merchants, at the least, need mobile landing pages to help capture all those consumers checking their email messages on their smartphones.






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