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Gone are the days when the contact center meant having a customer call a 1-800 number or send an email if they have a product question or concern. Nowadays, the shape of the contact center is one that meets the needs of the 24-7 consumer and in order to do that successfully it all comes down to training.
Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.
Mobile commerce has arrived. A surge in tablet adoption – with one-third of American consumers expected to own one by 2015 – and the near ubiquity of smartphones has created a tipping point for mobile retail. By the end 2017, mobile retail sales in the U.S. will reach $31B, up from $8B this year.
When it came to standing out and in front of their competitors over the 2012 Cyber Monday holiday, a new Innotrac report has found that retailer’s main focus was free shipping.
Recent studies have found that 90% of online consumers subscribe to a brand via email, according to an article on ExactTarget.com. There are four types of email content, consumers are expecting today.
Email marketing is the most effective tactic according to 55% of marketing professionals and plays an important role for ecommerce merchants, according to a whitepaper by Listrak. Since it is known to return more than $40 per dollar spent, makes its cost effectiveness undeniable.
Recognizing the need to be where consumers are, many multichannel merchants are rushing to roll out mobile campaigns, with mobile marketing budgets increasing overall as a result.
There is a phase between a period of being an active subscriber and totally checking out. Customers in this phase are disengaged subscribers who show less interest in your brand but may still be opening or clicking in your emails. Here are a few ways to get them back.
The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.
When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.
by Curt Barry
Posted 13 hours ago
by Susan Wall
Posted 17 hours ago