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Email ARCHIVE

A Focused Approach to Acquiring Email Subscribers  Oct 31, 2012 6:38 PM By Ken Burke

While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.

Shepler’s Sets Aggressive Goals, Meets 2012 Operational Challenges  Oct 30, 2012 10:58 PM By Ellen Shannon

Doug Smith, vice president of operations at Shepler

How to Maintain Keyword Relevance in Creative Testing  Oct 30, 2012 7:24 PM By Erin Lynch

How closely are you looking into the keywords you are using when creating copy for search optimization? According to a Marin Software whitepaper, etailers should make that a top priority since doing so could help avoid a

Hurricane Sandy Disrupts Delivery Service on East Coast  Oct 30, 2012 1:58 AM By Jim Tierney

As Hurricane Sandy slammed the East Coast today, affecting about 50 million people from the Mid-Atlantic states to Canada, the country’s major shipping companies incurred interruptions to some of its delivery areas.

USPS Announces 2013 Mailing Promotions  Oct 29, 2012 10:15 PM By Jim Tierney

The U.S. Postal Service has released its promotions calendar for 2013

Responsive Web Design Will Be Expected On All Devices  Sep 15, 2012 1:17 AM By Manish Chowdhary

Today

5 Tips for a Successful Email Marketing Campaign  Jun 22, 2012 1:17 AM By Erin Lynch

Consumer’s inboxes are constantly bombarded with emails from retailers on a daily – if not hourly – basis. Here are five tips to help make sure that your email marketing campaign stands out.

Innovative Email Strategies: Bulletproofing and Bake-offs  Sep 26, 2011 8:04 PM By Melissa Dowling

When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men

Major missed opportunities  Apr 01, 2011 9:30 PM By MCM staff

DIRECT MERCHANTS, PARTICULARLY THOSE WITH ROOTS IN THE CATALOG CHANNEL, aren’t exactly known for being among the first to embrace ecommerce and other

Take Action on Inactive E-mail Segments  Aug 20, 2009 9:34 PM By MCM staff

No matter how great your acquisition strategy, it






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