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According to the National Federation of Independent Business, shoppers shelled out $5.5 billion with independent merchant stores on Small Business Saturday. Although some retailers reaped the benefits, many online retailers are wondering when they will feel the trickle down effects of the new shopping holiday.
Retailers are finding that when they implement ship-from-store capabilities in the traditional brick-and-mortar store, they are able to fulfill orders that otherwise may have been lost. Here is a look at how Nordstrom, Toys R Us and Macy’s are doing it.
If your ecommerce site is not ready for your mobile customers, chances are your emails are not there yet, either. To help remedy that problem,the editorial staff of Multichannel Merchant has compiled the following tips to get your email marketing messages ready for your mobile customers.
Entrants for the 27th MCM Awards showed us that reaching out to your customers is no longer about catalogs and websites. It
Attraction, retention and conversion should be your main focus when creating a loyalty program for your customers. During a recent webinar with Demandware, Godiva discussed some of its successful loyalty programs this year and reasons why you need to get in on the game today.
EMS did not skip a beat with its Cyber Monday ready mobile page. It was fast, the fonts, colors and graphics all stuck out, and it was very easy to navigate through.
When I did find an item I wanted and placed it in my cart, the purchase options included pop-ups, which were nearly impossible to close with your finger. Once those hurdles were passed, the site completely crashed at about 3:30 p.m. Eastern on Cyber Monday, after entering my personal information.
Baseball is a big sport, but you need tiny little fingers to navigate the MLB.com Shop on an iPad. The left-hand nav and the dropdowns are tough to maneuver if you have fat fingers, or are just clumsy like me. But once I got to where I wanted to be
This was the easiest shopping experience I have ever had on a mobile device. It took all of about five minutes from the moment I clicked on the email promotion to getting an order confirmation in my inbox. The only downside was attempting to type in my credit card information in the small fields.
Placing an order with Harry & David was as simple as you could expect. Getting a reminder that I haven’t completed my order was not. I signed in and purposely abandoned my cart with hopes Harry & David would send me some sort of reminder to buy. But that has not happened.
Posted 3 days ago
by Tim Parry
Posted 5 days ago
by Tim Parry
Posted 6 days ago