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How to Execute The Perfect Cart Abandonment Email  Nov 15, 2012 11:56 PM By MCM staff

How do you create the perfect cart abandonment email for your customers? In this infographic, the folks at SalesCycle show you how to get it done in just three steps.

NRF Urges President to Act Now on Fiscal Cliff  Nov 15, 2012 11:56 PM By Erin Lynch

The National Retail Federation is urging President Barack Obama and Congress to fix the impending fiscal cliff before Thanksgiving fearing that tax hikes and spending cuts will affect consumer confidence for the holiday shopping season.

3 Triggers to Boost Your Email Marketing  Nov 13, 2012 6:36 PM By Ken Burke

One way to get more mileage out of your email outreach is to improve event-based email marketing. As with personalization and segmentation, even if your resources are limited you can start with a these three types of triggers.

Deloitte Survey Reveals Strong Smartphone Presence this Holiday  Nov 13, 2012 1:34 AM By Erin Lynch

A new survey from Deloitte has found that retailers can expect to see a surge in the use of social media and smartphones when making sales this holiday season.

How to Improve Your Email Marketing with Better Segmentation  Nov 12, 2012 10:45 PM By Daryl Logullo

Segmenting allows you to effectively silo your email marketing efforts to both house and cold list names through targeted offers and relevancy in your messaging. Here are some other major benefits of email segmenting.

5 Tips to Improve Holiday Shipping Efficiency  Nov 12, 2012 10:26 PM By Jason Hodges

The 2012 holiday season is fast approaching, and what better way to prepare than to get your shipping processes in tip top shape. Making a few changes now can pay dividends during your peak season, helping you meet marketplace shipping requirements, ensuring that your packages arrive on time, and maybe giving you a few extra hours of sleep each night.

Stony Creek Brands COO Guiding Light Through Superstorm Sandy  Nov 08, 2012 7:26 PM By Jim Tierney

Thanks largely to its chief operating officer, Stony Creek Brands survived Superstorm Sandy through precise preparation and team execution.

NBC Gets Into Interactive Mcommerce Business  Nov 07, 2012 11:30 PM By Erin Lynch

NBC and American Express announced in a press release that the two have joined forces to create a content-to-commerce program allowing consumers to purchase products inspired by NBC programs directly from a mobile device.

Birthday in a Box Offices Flooded by Sandy  Nov 07, 2012 9:23 PM By Erin Lynch

Kid

Oriental Trading CEO Says Berkshire Hathaway Deal Is Right Fit  Nov 05, 2012 9:00 PM By Jim Tierney

Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, announced Friday it had acquired Omaha, NE-based gifts and novelties merchant Oriental Trading Co. in an all cash deal for an undisclosed sum. The deal is expected to close by the end of November.






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