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Email ARCHIVE

Bass Pro E-mail Conversions Skyrocket with Reviews, Browse-Based Offers  Dec 21, 2006 4:22 AM By Ken Magill

(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,

Merchants Risk Holiday Crashes–Because They’re Cheap!  Dec 13, 2006 7:50 PM By Ken Magill

(Magilla Marketing) As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic–

E-mail Marketers Showing Holiday Restraint  Dec 06, 2006 8:24 PM By Ken Magill

(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America

E-mailers Starving for Customer Data  Dec 06, 2006 8:16 PM By Ken Magill

(Magilla Marketing) Ten years after embracing permission-based list building

Holiday E-mail Volume Up, But Campaign Sizes Down  Nov 29, 2006 9:28 PM By Ken Magill

(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller

Your List Is in Danger of Being Poisoned  Nov 21, 2006 9:50 PM By Ken Magill

(Magilla Marketing) Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.

The Key to Holiday E-mail Success  Nov 09, 2006 10:26 PM By Stephanie Miller

During the holiday shopping rush, e-mail relevancy matters more than ever if you want to see increased Web sales.

Live from DMA06: B-to-B, B-to-C Require Different E-mail Creative  Oct 16, 2006 7:11 PM By Ken Magill

(Direct) San Francisco–Business-to-consumer and business-to-business e-mail campaigns require vastly different creative tactics to drive the highest response, according to a study released yesterday by e-mail service provider Silverpop

Only Natural Pet Store revamps e-newsletter  Oct 01, 2006 9:30 PM By Heather Retzlaff

It’s the Year of the Dog in the Chinese calendar, and Boulder, CO-based Only Natural Pet Store, which sells a number of products for dogs, decided this

Building a targeted e-mail list  Oct 01, 2006 9:30 PM By Tim Parry

Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services






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