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(Magilla Marketing) As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic–
(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America
(Magilla Marketing) Ten years after embracing permission-based list building
(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller
(Magilla Marketing) Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.
During the holiday shopping rush, e-mail relevancy matters more than ever if you want to see increased Web sales.
(Direct) San Francisco–Business-to-consumer and business-to-business e-mail campaigns require vastly different creative tactics to drive the highest response, according to a study released yesterday by e-mail service provider Silverpop
It’s the Year of the Dog in the Chinese calendar, and Boulder, CO-based Only Natural Pet Store, which sells a number of products for dogs, decided this
Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services
Multichannel marketing is helping catalogers and direct marketers augment their house files. But quantity is not better than quality, direct marketers have learned, when mailing to their in-house lists. And the same goes for e-mail lists, especially when consumers can sign up to be on your lists just because they are interested in an offer that doesn’t necessarily target them.