In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers
Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,
Nearly one in three consumer purchases in the U.S. is made with a payment card
The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.
And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers
1997. Ten years ago. It seems like only yesterday. Seinfeld was still producing new episodes. The U.S. dollar was actually stronger than the euro. (Wait, what
E-mail is easy on the budget. But are you taking full advantage of it?
Are you, for example, sending triggered messages
Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.
Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.
Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants’ most cost effective sales tool. Yet the money most companies spend on it is barely a rounding error in terms of their marketing budgets.
by Pau Sabria
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