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Email ARCHIVE

Referral Madness  Mar 01, 2006 10:30 PM By Ken Magill

As the cost of search engine marketing continues to rise, merchants are increasingly eyeing friends-and-family e-mail programs, in which customers receive

The goods on Goodmail  Mar 01, 2006 10:30 PM By Tim Parry

Richard Gingras says he suddenly knows what it feels like to be a politician or a celebrity. The cofounder/CEO of Goodmail Systems says he’s only trying

E-mail Executives Back AOL-Goodmail Deal  Feb 09, 2006 2:30 AM By Ken Magill

After an initial outcry over AOL

AOL-Goodmail Deal Called Money Grab  Feb 06, 2006 11:16 PM By Ken Magill

AOL

Consumers Increasingly Hitting “This Is Spam” Button  Jan 18, 2006 8:16 PM By Ken Magill

Rather than unsubscribing from the lists of e-mailers from whom they no longer want to hear, consumers say they have dramatically increased their use of the

Top 10 Tactics for Growing Your E-mail List  Jan 12, 2006 3:56 AM By Arthur Sweetser

E-mail drives nearly 25% of all e-commerce business, according to industry estimates. Put another way, one out of every four dollars spent in the e-commerce model is a direct result of e-mail marketing efforts. With returns like that, how can any marketer not make e-mail list strategy a top priority for 2006?

Consumers Will Give Info for Timely, Relevant E-mail: Study  Jan 11, 2006 2:05 AM By MCM staff

Two-thirds of consumers are unwilling to give personal information beyond a name and an e-mail address to marketers unless giving the information improves the quality of the e-mails they receive, according to a recently published study.

E-mail Prospecting Can Still Hit Gold  Jan 11, 2006 1:55 AM By Ken Magill

Don

Resolution #2: Turbocharge Your E-mail Program  Jan 05, 2006 1:14 AM By MCM staff

We don

Risks and rewards of e-mail append  Jan 01, 2006 10:30 PM By Mark Del Franco

E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line






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