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As the cost of search engine marketing continues to rise, merchants are increasingly eyeing friends-and-family e-mail programs, in which customers receive
After an initial outcry over AOL
Rather than unsubscribing from the lists of e-mailers from whom they no longer want to hear, consumers say they have dramatically increased their use of the
E-mail drives nearly 25% of all e-commerce business, according to industry estimates. Put another way, one out of every four dollars spent in the e-commerce model is a direct result of e-mail marketing efforts. With returns like that, how can any marketer not make e-mail list strategy a top priority for 2006?
Two-thirds of consumers are unwilling to give personal information beyond a name and an e-mail address to marketers unless giving the information improves the quality of the e-mails they receive, according to a recently published study.
E-mail appending–adding e-mail addresses you’ve rented to the postal addresses on your house file–is a tricky proposition. Marketers walk a fine line
Despite some troubling developments in e-mail since the Can-Spam Act of 2003 went into effect two years ago, the often-derided federal law has resulted in marketers adopting more best practices
by Andy Henshaw
Posted 2 days ago
by Channie Mize
Posted 4 days ago