Email ARCHIVE

The Business of B-to-B Subscriber Files  Jul 01, 2004 9:30 PM By Mark Del Franco

Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that

The Buzz in Call Center Tech  Jun 01, 2004 9:30 PM By Margery Weinstein

Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the

The Case for Content Management  Jun 01, 2004 9:30 PM By MCM staff

Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has

Do Spammers Walk Among Us?  Jun 01, 2004 9:30 PM By Jerry Cerasale

You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers

Live from DMD New York: Don’t Blame the Spam Filter  May 27, 2004 2:35 AM By Sherry Chiger

Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.

The Art of Reading Data Cards  May 01, 2004 9:30 PM By Mark Del Franco

Since the early days in the industry, data cards have helped catalogers and list brokers determine a list’s counts, demographics, and pricing. The information

the Case for an INTEGR TED DATAB SE  May 01, 2004 9:30 PM By Dan Wells

If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But

Lists and Prospecting: Help with E-Mail List Hygiene  Mar 01, 2004 10:30 PM By Paul Miller

Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene.

Opening Up the Can-Spam Act  Feb 01, 2004 10:30 PM By Paul Miller

It’s been a month since the Can-Spam Act (S. 877) became law. What effect does it have on catalogers that use e-mail marketing? On the plus side, the

Watch Your Language!  Feb 01, 2004 10:30 PM By MCM staff

When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam






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