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Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the
Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.
Since the early days in the industry, data cards have helped catalogers and list brokers determine a list’s counts, demographics, and pricing. The information
If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But
Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene.
It’s been a month since the Can-Spam Act (S. 877) became law. What effect does it have on catalogers that use e-mail marketing? On the plus side, the
When it comes to breaking through to your customers’ e-mail inbox, it’s getting to be less about what you say and more about how you say it. The spam
By the time you read this, the fate of bankrupt FAO will likely have been decided. For most folks, that really comes down to the fate of FAO Schwarz,
Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales
Call him Sam. He’s a dream customer. He buys everything imaginable: safety gloves, flood lights, computers, pool supplies even air-activated hand and
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