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Email ARCHIVE

Sorting Your E-mail System Options  Jul 01, 2002 9:30 PM By David M. Peterson

In its March 2002 newsletter, research firm GartnerGroup noted that for 10 years, e-mail has led all other applications on the Internet. Forrester Research

E-mail Marketing: The Ins or Outs of a Campaign  Jun 01, 2002 9:30 PM By MCM staff

This past holiday season, West Marine scored a 16% conversion rate about eight times its typical rate with an e-mail campaign that delivered digitized

THE 19TH ANNUAL CATALOG CONFERENCE: Revamped to Help Catalogers Prosper in Challenging Times  Jun 01, 2002 9:30 PM By MCM staff

The Annual Catalog Conference (ACC) has seen the catalog industry through both highs and lows over the past 19 years. And while this year is shaping up

The Beauty of CCB-Paris’s Growth Strategy  Apr 01, 2002 10:30 PM By Peggy Bresnick Kendler

Three years after Le Club des Crateurs de Beaut Paris (CCB-Paris) expanded into the U.S., the French beauty products cataloger remains committed to the

Williams-Sonoma boosts guidance  Feb 25, 2002 10:30 PM By MCM staff

Citing aggressive management of inventory management, supply chain execution, and cost controls, home decor cataloging/retailing giant Williams-Sonoma

The 2ND ANNUAL I.Merchant Awards  Sep 01, 2001 9:30 PM By MCM staff

As hundreds of budding entrepreneurs learned, building an e-commerce site is easy; building an effective and successful one isn’t. A stellar Website has

That Thong, Thong-Thong-Thong-Thong Turns 20  Sep 01, 2001 9:30 PM By MCM staff

The Thong Song by pop singer Sisqo may have been the song of summer 2000, but according to Frederick’s of Hollywood, 2001 is the thong’s big year it’s

Texas Wineries Push to Legalize Direct-to-Consumer Shipping  May 02, 2001 9:30 PM By MCM staff

Austin, TX

Testing… one, two, three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

When it comes to assessing the impact of your e-mail, your customer is a better judge than your managerWhat’s wrong with this scenario? Immediately after

Testing…One, Two, Three  Feb 01, 2001 10:30 PM By Herschell Gordon Lewis

Whats wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both






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