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The 10 BEST Catalog Benchmarks  Jun 01, 1999 9:30 PM By Katie Muldoon

Having gauges against which to measure improvement, or lack thereof, is healthy both for the business and for management’s peace of mind. Because all

The 10 Best Catalog Redesigns  Jun 01, 1999 9:30 PM By Melissa Dowling

Beauty may be in the eye of the beholder, but in catalog creative, a pretty presentation had better check out on the balance sheet as well. As one catalog

The 10 BEST Catalog Prospecting Ideas  Jun 01, 1999 9:30 PM By Bill Nicolai

In the good old days of, say, 20 years ago, the lifetime value of a typical catalog customer was three times the value of a prospect. That meant you could

The 10 BEST Customer Service Developments  Jun 01, 1999 9:30 PM By Liz Kislik

Customer service dates back centuries, no doubt to when a medieval villager first returned spoiled milk to a cow herder and received a cheerful exchange

the abcs of online trends  May 01, 1999 9:30 PM By Lauren Freedman

The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow

the basics of back-end integration  May 01, 1999 9:30 PM By Paul Baier

Several years ago, before the explosion in Internet commerce, many companies created a basic home page, put it on the Web, and that was the end of their

The big stories of the ’90s  Jan 01, 1999 10:30 PM By MCM staff

It’s here-the end of the 1990s! And although we have a full 12 months to go before the hotly anticipated year 2000 party, Catalog Age, never one to back

The annual best and worst catalog copy  Jan 01, 1999 10:30 PM By Herschell Gordon Lewis

For some years, I’ve screwed up my courage and followed the happy holidays with opinions-some civilized, some savage. This year, I’m nonplused because

The bottom line in ’99  Dec 01, 1998 10:30 PM By Peter Girard

Christine E. Taylor is vice president of The Magic Attic Club, a Westbrook, ME-based cataloger of dolls and related accessories, and a division of Georgetown

The art of the deal  Oct 01, 1998 9:30 PM By Lynn Dougherty

Over the years, catalogers shopping for mailing lists have learned that list data cards are just guidelines, and that increasingly, flexible pricing is






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