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The art of the deal  Oct 01, 1998 9:30 PM By Lynn Dougherty

Over the years, catalogers shopping for mailing lists have learned that list data cards are just guidelines, and that increasingly, flexible pricing is

The Black Dog, Summer 1997  Sep 01, 1998 9:30 PM By Melissa Dowling

You don’t have to be a dog lover or a fan of Martha’s Vineyard to fall for The Black Dog catalog. Even if you’ve never set foot in the island’s Black

The ABCs of database marketing  Jul 01, 1998 9:30 PM By Sherry Chiger

A full 51% of the overall respondents to the 1998 Catalog Age Benchmark Report on Lists and Databases (see p. 63) don’t perform any sort of database modeling.






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