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Email ARCHIVE

Email Volume, Open Rates Both Rise  Sep 05, 2013 1:31 PM By MCM Staff

Overall email volume for the second quarter of 2013 increased 17.9% over the same period in 2012, and unique open rates increased 7.2% year-over-year, according to the Q3 2013 email benchmark report by Experian Marketing Services. Here’s what the report uncovers about other email trends, including mobile.

Sur La Table: Not Sure if 1st Anniversary… or Friday  Aug 31, 2013 9:26 AM By Tim Parry

Sur La Table’s August 30 email blast wished its customers a Happy 1st Anniversary. But its witty rebuttal made us smile. Here’s a look at Sur La Table’s quick response and light-hearted reaction.

Best Practices for Getting Your Email into Inboxes  Aug 27, 2013 7:11 AM By Gina LeMay

There are a lot of issues that can affect email deliverability, but you can put out a successful, effective campaign by following email best practices when it comes to deployment, working with ISPs, and adhering to rules.

Mastering Mobile Email Part 3: Contextual Optimization  Aug 21, 2013 4:14 PM By Erin Lynch

One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.

Mastering Mobile Email Part 2: Crosschannel Integration  Aug 13, 2013 4:55 PM By Erin Lynch

Mastering the art of the mobile email, whether it’s done on a tablet or a smartphone, can be tricky since there are so many distractions such as social media sites, text messages, and phone calls, that might compete with your message. So, how can you make sure your email stands out? It all comes down to crosschannel optimization.

`Tis the Season to Warm Up Your IP Address  Aug 11, 2013 9:05 PM By James Koons

Much like it used to be necessary to heat up a car on a cold day before driving, email marketers must warm up their IP addresses to ensure smooth delivery of holiday emails.

Responsive Design: Friend or Foe?  Jul 31, 2013 10:49 AM By Erin Lynch

As smartphones and tablets catch up to the desktop as a popular shopping device for consumers, more and more retailers are revamping their marketing strategies and ecommerce websites to include responsive design. But is that a good thing?

Using Targeted Email Marketing to Improve Results  Jul 28, 2013 10:38 AM By Debra Ellis

Matching the email marketing message to customer type and expectations improves response and engagement. Testing targeted email marketing to see how it affects results is a part of every successful marketing strategy.

J&P Cycles Prepares for Sturgis Rally  Jul 16, 2013 10:38 AM By Erin Lynch

For some retailers, a pop-up store is key around the holiday shopping season or in hopes of opening up your brand to a new audience. But for J&P Cycles, which runs a pop-up store every year during the Sturgis Motorcycle Rally, it means a $1 million boost in sales.

What to Do with Slow Moving Inventory  Jul 16, 2013 10:06 AM By Erin Lynch

Slow moving inventory is an issue that retailers never want to have, but more likely than not, will. But that doesn’t mean you have to let slow moving inventory collect dust. Here are a few things you can do to either turn a profit or gain valuable customer appreciation.






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