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Email ARCHIVE

Why Real-time Data Trumps Big Data for Triggered Emails  Oct 28, 2013 3:28 PM By Alex Clifford

Does data have to be big? Or is there a different way of using ecommmerce data to get better marketing results? Here’s why real-time data can be used to email segments your audience based on their previous behavior.

5 Hottest Trends for Effective Ecommerce Emails  Oct 26, 2013 12:30 PM By MCM Staff

According to analytical firm Custora, customer purchase through email has increased to almost 7% in the last four years. They further concluded that email (with 0.88%) was 40 times more effective than Facebook and Twitter (0.01% each) at acquiring ecommerce customers. Only an insignificant percentage of customers make purchases via Facebook and Twitter. Therefore, after powerful organic search […]

Top 10 Responsive Design Best Practices for Email Templates  Oct 06, 2013 11:45 AM By Travis Buck

According to industry statistics, in the first half of 2013 more than half of emails were opened on a mobile device and more than four out of ten mobile email users looked at emails at least four times per day. Here is a quick look at 10 best practices for reaching holiday shoppers with responsively-designed emails.

Six Action Items to Improve Customer Experience  Sep 24, 2013 10:47 AM By Debra Ellis

Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.

How to Handle Subscription Renewals  Sep 24, 2013 10:33 AM By Craig Vodnik

With the maturation of SaaS products, digital content paywalls and downloadable software products, there is even more demand for improved multi-period subscription billing. See the different options for subscription renewals.

Report: Email Marketing Takes a Dip while Tablet Use Jumps  Sep 13, 2013 10:52 AM By Erin Lynch

If the forecasting of a recent Monetate report is accurate, marketers might want to revise their ecommerce email plan since its influence rate is starting to dip with consumers. But the forecast isn’t all bad news, according to the report, not only is social traffic on the rise for consumers but tablets should outpace smartphones this year.

Email Volume, Open Rates Both Rise  Sep 05, 2013 1:31 PM By MCM Staff

Overall email volume for the second quarter of 2013 increased 17.9% over the same period in 2012, and unique open rates increased 7.2% year-over-year, according to the Q3 2013 email benchmark report by Experian Marketing Services. Here’s what the report uncovers about other email trends, including mobile.

Sur La Table: Not Sure if 1st Anniversary… or Friday  Aug 31, 2013 9:26 AM By Tim Parry

Sur La Table’s August 30 email blast wished its customers a Happy 1st Anniversary. But its witty rebuttal made us smile. Here’s a look at Sur La Table’s quick response and light-hearted reaction.

Best Practices for Getting Your Email into Inboxes  Aug 27, 2013 7:11 AM By Gina LeMay

There are a lot of issues that can affect email deliverability, but you can put out a successful, effective campaign by following email best practices when it comes to deployment, working with ISPs, and adhering to rules.

Mastering Mobile Email Part 3: Contextual Optimization  Aug 21, 2013 4:14 PM By Erin Lynch

One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.






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