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Email ARCHIVE

Don’t Let Disengaged Subscribers Become Inactive  May 20, 2013 2:35 PM By Jim Davidson

There is a phase between a period of being an active subscriber and totally checking out. Customers in this phase are disengaged subscribers who show less interest in your brand but may still be opening or clicking in your emails. Here are a few ways to get them back.

Five Reasons You Should be Using SMS Based Marketing  May 09, 2013 6:37 PM By , ()

SMS marketing is still a powerful tool that can help booze customer engagement. Here are a few reasons why you should be using it in your marketing campaign right now.

5 Ways to Make Your B2B Social Media Posts Stand Out  May 08, 2013 6:49 PM By Erin Lynch

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.

Reaching the Customer through Personalization  May 08, 2013 3:23 PM By Erin Lynch

When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.

How to Deliver Tailored Mobile Marketing Campaigns  May 07, 2013 7:37 PM By Erin Lynch

A new report from Econsultancy shows that very few marketers are coming through when it comes to customer’s expectations of a personalized mobile experience. In this new infographic from ExactTarget you will learn about the current state of personalization in digital marketing and how to deliver more tailored mobile campaigns.

Marketing to Women Online Gets Easier  May 02, 2013 8:32 PM By Daniela Forte

Women will search, email, mobile, blog, use social networks, play online games. This makes it easier for marketers to reach women online. According to an infographic by Creatage, 80% of “purchase decisions” are made by women. Ninety percent of women surveyed say marketers don’t understand them.

Want More Tablet Sales? Improve the Shopping Experience  May 01, 2013 3:26 PM By Jonathan Levitt

Retailers that act now to improve the tablet shopping experience – enhancing browsing and making purchasing easier – can jump ahead of the competition. Here are four strategies retailers can use to nail their tablet shopping strategies.

Getting the Multi-Device Customer to Purchase  May 01, 2013 3:03 PM By Jim Davidson

According to a Google/Ipsos report, 85% of consumers will start shopping on one device and finish on another so your marketing plan should reach your customer on all gadgets and gizmos. Here’s how.

Best Practices for Getting Your Emails in the Inbox  Apr 24, 2013 12:29 AM By James Koons

With 1.5 trillion spam messages being sent daily, ISPs have shifted away from labeling bad emails as spam and instead have started rewarding good emails.

5 Tips To Improve Shopping Cart Abandonment Emails  Apr 17, 2013 9:25 PM By Daniela Forte

Is there really a decline in the response rate for shopping cart abandonment emails? In a recent blog post on etailblog.com, here are five tips to ensure your shopping cart abandonment email will not go unnoticed.






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