Sur La Table: Not Sure if 1st Anniversary… or Friday

Aug 31, 2013 9:26 AM  By

The email delivered to one of my Multichannel Merchant colleagues on August 30 left her wondering what sort of information Sur La Table had on her… Especially since she’s been married for 22 years:


Did the email arrive 21 years late? Did she re-marry and no one told her? Or was something amiss?

She was relieved to find out, 2 hours and 15 minutes later, that it was all just an email marketing mishap:



Whoops, indeed!

But you have to give the Sur La Table team credit for fixing the mistake quickly, and in a light-hearted manner.

While Sur La Table’s email recipients were certainly asking themselves:



Sur La Table’s email marketing team hopefully was able to say this after it sent out the email apology: