Who’s Who Among the B-to-B Co-op Databases

In our December 2003 issue, we listed service providers offering consumer cooperative databases (“Who’s Who Among Consumer Co-op Databases”). With the March launch of the Roman Alliance Database from Pearl River, NY-based Edith Roman Associates, we thought we’d give equal time to business-to-business cooperative databases.
MDF

ABACUS B2B ALLIANCE

Headquarters: Broomfield, CO

Founded: 1998

Number of business catalogers in co-op: 352

Number of names: 75 million names; 1.2 billion transactions

Key category attributes: transactional data, such as date and dollar amounts for Website and catalog purchases

Services: house file modeling, analytic tools

Company names revealed to clients? no

Minimum number of names to join: 5,000

Cost: $85/M for acquisition, $60/M for retention

DIRECT MEDIA’S DATA WAREHOUSE

Headquarters: Greenwich, CT

Founded: 2000

Number of business lists in co-op: 980

Number of names: 92 million

Key category attributes: data enhanced through sources such as Experian, Dun & Bradstreet, and Hugo Dunhill

Services: optimization of outside names, enhanced list rental

Company names revealed to clients: yes

Minimum number of names to join: no minimum

Cost: base list price plus $12/M processing fee (though mailers can negotiate volume discounts)

MERITDIRECT’S MERITBASE

Headquarters: White Plains, NY

Founded: 2000

Number of business catalogers in co-op: 100-plus

Number of names: 150 million

Key category attributes: transactional data, selectable by list source

Services: merge/purge, customer acquisition

Company names revealed to clients? yes

Minimum number of names to join: no minimum

Cost: base list price plus $10/M-$11/M processing fee for prospecting

ROMAN ALLIANCE DATABASE FROM EDITH ROMAN ASSOCIATES

Headquarters: Pearl River, NY

Founded: 2004

Number of business catalogers in co-op: 381

Number of names: 50 million

Key category attributes: 57 categories and buying influences including company size, sales volume, gender, and key person at company; geographic selectivity for U.S. and Canada

Services: response reporting and analysis, online list search

Company names revealed to clients: no

Minimum number of names to join: 5,000

Cost: $80/M

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