Why Not Pinterest?

May 09, 2014 2:06 PM  By

pinterest_badge_redPinterest seems to be the social media channel of choice these days for direct-to-consumer retailers.  Just this week, we at Multichannel Merchant saw two retailers leverage Pinterest for their own marketing purposes.

Gardener’s Supply Company launched a targeted pop up message tailored specifically to its Pinterest audience.  By doing so,  the company was able to increase its conversions.  The company worked with Evergage, a real-time web personalization platform, in order to capitalize on its Pinterest traffic.

OverstockArt.com celebrated mom by having a Pinterest contest, the company asked its customers to create a board titled, “overstockArt Mother’s Day Sweeps”  using their own accounts to pin five overstockArt.com framed art images.  This promoted engagement and helped overstockArt.com gain new customers.

How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?