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Yahoo ARCHIVE

Before You Remove Your Yahoo Subscriber  Jun 25, 2013 5:30 PM By Daniela Forte

With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.

Preparing for Social Media Mishaps  Jun 10, 2013 12:10 PM By Erin Lynch

No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.

5 Ways to Make Your B2B Social Media Posts Stand Out  May 08, 2013 6:49 PM By Erin Lynch

The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.

Meet the 2012 MCM Awards Judges  Jul 31, 2012 7:55 PM By Erin Lynch

Geoff Batrouney Geoff is the executive vice president, of Estee Marketing Group, a company that specializes in List Management, List Brokerage, campaign/donor analyses, Insert Media Management and Brokerage covering all aspects of …

Former Yahoo CEO Lands at ShopRunner  Jul 25, 2012 2:16 AM By Jim Tierney

Scott Thompson, the former Yahoo CEO and PayPal President, has been named CEO at 2-year-old online fulfillment services provider ShopRunner.

A Diamond Retailer Mines Online for Gold  May 15, 2012 1:28 AM By Jess Beldner

How Rosetta helped Helzberg Diamonds use a multichannel approach to drive a winning holiday campaign.

9 Tips for Improving Warehouse Productivity  Mar 07, 2012 2:42 AM By John Tufts

We all want to improve our warehouse efficiency. It

Changes in Google’s Ad Positioning May Affect SEM  Nov 09, 2011 1:28 AM By MCM staff

Currently, when paid search ads are triggered they show above and on the right hand side of the organic results. This new change, which expects to be completed by the end of November, will show advertisements above the organic results and then either the RHS or below the organic searches.

Best Practices for Managing Email Sender Reputation  Jul 01, 2011 9:30 PM By MCM staff

When it comes to email-marketing best practices, resources and recommendations abound

Order Management Systems Directory 2011  Jul 01, 2011 9:30 PM By MCM staff

2011 Order Management Systems Directory






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